The Maison has appointed Laurent Lecamp as Managing Director Watch Division, effective from January 1st 2021. Laurent will be taking over from Davide Cerrato who will pursue new professional challenges outside the Richemont group.
Montblanc is pleased to announce that Laurent Lecamp, previously International Sales Director and Board Member at Carl F. Bucherer, will now assume the role of Managing Director Watch Division, bringing new views in terms of strategy, design and innovation to the Maison.
Laurent Lecamp began his professional career at LVMH as Brand Manager Wine & Spirits in Switzerland, and since then has held various entrepreneurial and leadership roles within the watch industry. Besides co-founding his own watch brand Cyrus Watches in 2010; which he left after having selling his equity in 2014. Furthermore, Laurent has carried out numerous research projects and published books, before joining Carl F. Bucherer as Executive Vice President of Sales in 2014.
Nicolas Baretzki, CEO of Montblanc, stated:
“I am delighted that Laurent has decided to join Montblanc as our new Managing Director Watch Division and that we are able to embark on this exciting new chapter together. With his extensive watchmaking expertise he will play a vital role in continuing the successful strategy of rooting Minerva deeply into Montblanc’s watch division, driving the Maison’s important watchmaking pillar into the future.”
“I am convinced that the success of Montblanc’s watch division is measured equally by its innovation as well as its strong emotional bond with its customers, press and watch aficionados. I will strive to further build on these two drivers, relying on Minerva’s outstanding heritage, passionate collaborators and an unparalleled craftsmanship” explains Lecamp.
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.