The brand’s name, ‘Hublot’, was taken from the French word for ‘porthole’ referencing the circular bezel, retained with screws which appeared on early models. Created by the Italian entrepreneur and founder of the brand Carlo Crocco, the first Hublot watch saw the light of day in 1980.By combining a precious traditional material – gold – and a modern material – rubber – for the first time in modern watchmaking, the Classic Original dispensed with the established codes, imposing a new vision of luxury that signified the beginnings of Hublot’s “Art of Fusion”.
In 2008 LVMH acquired Hublot from Mr Carlo Crocco, a company controlled by Jean-Claude Biver, since 2004. Biver, a consummate marketing professional and often referred to as the Godfather of watchmaking, soon took the brand’s fusion concept to another level.In 2005, THE iconic Hublot Big Bang shook up the watchmaking world and discarded convention. A prominent member of the LVMH group, Hublot has rapidly grown in its relatively short history. Today the brand is spearheaded by its dynamic CEO, Ricardo Guadalupe.