Geneva Watch Days 2022
Geneva Watch Days is back yet again! The multi-brand watch show returns for the third year in a row, with the same spirit and support from the State and City of Geneva, as well as its founding watch brands, after two very successful editions.
Geneva Watch Days expands the frontiers of a trade show far beyond the traditional displays and expo concepts, resonating in new and innovative ways with the global community. Geneva Watch Days has proven itself as a light in the watch universe, but it is now, more than ever, in touch with today – a global and decentralized event, self-managed and open to the public – thanks to its creative format and unique character.
The show will take place from August 29th to September 1st, the same period as last year: Since its beginning in 2020, the ideal platform for engaging or renewing interactions, sharing experiences and moments of conviviality, browsing and networking has grown in power. The general public is welcome to attend daytime displays, seminars, and watchmaking demonstrations, while nighttime special events will allow participating firms to celebrate the fair with their guests.
What to look out for in this edition?
To begin with, the 2022 edition brings together over 20 brands from the 2021 edition as well as those who joined this year. Famous and storied Maisons and independents will introduce new timepieces in their own bespoke environment – from exclusive suites in the top hotels to Manufactures and stores in Geneva, the heart and soul of the Swiss timepiece industry.
Next, the Pavilion, a gathering space in the heart of Geneva with a spectacular view of the Jet d’Eau fountain, will serve as the show’s focal point once more. The event is both physical and digital, allowing visitors from countries with public health-related travel restrictions to tour the show and learn about new releases in real-time, as if they were there. Geneva Watch Days wants to resound globally in scope and reach once more.
Jacob & Co, Arnold & Son, Doxa, Frédérique Constant, Atelier de Monaco, Alpina, Greubel Forsey, Maurice Lacroix, Oris, Phillips in partnership with Bacs and Russo, and Reuge have all officially joined the event as Benefactor or Associate Members. Regular Members Bianchet, Czapek, and Louis Erard have joined. Brands interested in participating at Geneva Watch Days are warmly welcomed.
We sure are looking forward to this celebration!