Baselworld, scheduled for spring 2022, has announced that it will not take place as the organisers have “decided to take more time for the launch of the new concept.” This decision is also based on the first hand experience gained from the Pop Up Event at the Geneva Watch Days and on intensive discussions with manufacturers and retailers. On the other hand, it takes into account the fact that it is particularly difficult to launch a new concept for a new target segment due to the renewed aggravation of the COVID situation and the associated uncertainty among customers.
In another turn of events, due to this cancellation, Managing Director Michel Loris-Melikoff has decided to leave the company and take on a new challenge.
“Over the past few months, we have studied in detail our Watches, Jewellery and Gems ecosystem and gained important insights from discussions with major industry representatives,” says Beat Zwahlen, CEO of the MCH Group. “The conclusion is that the market exists for a B:B:C platform that brings together medium-sized and specialized manufacturers with independent retailers. But their needs must be analyzed in more detail. This means we need to have significantly more time to get there.”
In the coming months, therefore, an interdisciplinary team from the MCH Group will analyze the target segments and, in close exchange with manufacturers and retailers, make a deep dive into their marketing and transaction needs. In this context, particular attention will be paid to the latest trends in marketing and distribution with a view to the post-pandemic period, especially internationalization and digitization. The goal remains to create added value for the community’s business in its target markets with the internationally anchored Baselworld brand and innovative platforms.
Well, say what you may, but if you have been around long enough, Baselworld as a show will be missed. If you know, you just know…