Piaget was founded by Georges-Édouard Piaget in La Côte-aux-Fées, a small town located in the Swiss Jura Mountains at an elevation of approximately 1,000 meters. At the tender age of 19, Georges-Édouard Piaget began his watchmaking career on the family farm, following a lifelong interest in the field. Here he focused on making mechanisms and parts with extreme accuracy. Piaget has always been motivated by the mantra “always do better than necessary,” which he adopted in his youth. From the farm to the Atelier, and all throughout the world, Piaget is driven by the same thing: a commitment to perfection.
Timothée Piaget, Georges-son, is credited with shaping the later years of the Piaget theory. He shifted the focus of the company from producing movements to making high-end wristwatches and pocket timepieces. In 1943, Piaget was officially recognized as a trademark, and the following year, a larger production facility was established in La Côte-aux-Fées, where the company had long been based. Piaget’s goldsmithing and gem-setting ateliers relocated to Geneva, allowing the Maison to exercise complete control over the creation of their exquisite jewelry. It ushered in the new millennium and defined the future of Piaget with everything from high-end timepieces to stunning works of high jewelry art. It was also the beginning of production of the collection’s ultra-thin watch, which was given the name Altiplano in honor of the South American plateau.