In 1917, Fritz, Ernst, and Werner Schlup founded Rado under the name Schlup &Co. Even though they started out small, the brothers eventually expanded the watchmaking business they had set up in their parents’ basement. By the end of World War II, Schlup & Co. had established itself as one of the world’s leading manufacturers of watch movements.

The Golden Horse collection from 1957 was the beginning of the brand’s meteoric rise to fame. Rado entered a new era with the introduction of the DiaStar 1 in 1962. The durable model incorporated state-of-the-art components and a stylish layout. After that, Rado spent the next two decades leading the way in developing new materials for use in watches. The Rado Integral, introduced in the 1980s, was the first timepiece by the company to use high-tech ceramics, a material that would later become a trademark.

Rado has established itself as a company with a long history of innovation thanks to its unyielding commitment to modernization. The company has the exclusive ability to shape the watchmaking industry to their liking, always staying one step ahead of the competition, through the introduction and improvement of high-tech materials and the maintenance of the sleek and modern look of their designs.