In Conversation With: Christoph Grainger-Herr, CEO of IWC Schaffhausen On The Evolution Of The Ingenieur

 

Back in the day, IWC Schaffhausen wanted to release a sportier stainless steel timepiece, more affordable than gold. Did the brand do so with the release of the Ingenieur Automatic at Watches And Wonders 2023? In 1955, IWC released …

IWC Schaffhausen Highlights | Watches and Wonders 2023

IWC 2023 NOVELTIES (2)

At the Watches and Wonders 2023 in Geneva, IWC Schaffhausen debuted the Ingenieur Automatic 40, a timepiece influenced by this classic along with the debut of the ceramic Pilot’s Chronograph, both a sight to behold!

Some of the watches released …

Watches And Wonders 2023: IWC Schaffhausen: New Genta-Inspired Ingenieur Automatic 40s & A New Metal

 

IWC Schaffhausen hired Gérald Genta, a famous watch designer from Geneva, to update the look of the Ingenieur in the 1970s. When the Ingenieur first hit the market, back in 1955, it was a radical concept. Named Ingenieur …

Watches In The Metaverse – Exploring NFTs And The Watch Industry’s Entry In A World Without Limits

Imagine a virtual rendition of physical reality. A digital environment, boundless in its limits and an endless space of possibilities with infinite memory and history. Mirroring our real-world engagements and posing as a transformative immersion for our everyday aspects, the …

In Conversation With: Christoph Grainger-Herr, CEO at IWC Schaffhausen On The Sound Of Color & More!

Always obsessed with the next big thing, IWC manages to capture audiences worldwide with their keen sense of materials, marketing and magic. Our Founder Karishma Karer at The Hour Markers caught up with Christoph Grainger-Herr, CEO at IWC Schaffhausen to …