Catering the dynamic market tastes is a successful recipe that brands across all disciplines have to adopt. For watch brands striving to be visible and trendy, collaborations allow for an added market interest that stretches beyond the horology mania-infused audiences.…
Blancpain has been Swatched! It’s finally here. The Blancpain Fifty Fathoms in a Swatch form. Last year we saw planet themed MoonSwatches and this year Swatch has dropped 5 new ocean-themed Scuba Fifty’s in different colours – the much …
Swatch is collaborating with Blancpain and the collection will consist of five watches, with each one named after the world’s five oceans – Arctic Ocean, Pacific Ocean, Atlantic Ocean, Indian Ocean, and Antarctic Ocean.
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In the world of aviation, time is of the essence, and one man who understands this better than anyone else is Captain Suveer Malkani. As a seasoned pilot flying with IndiGo Airlines, he not only commands the skies but …
The Omega x MoonSwatch collaboration has been trending, making it to every enthusiast’s wrist or wishlists. But here’s a cool fact that we’d like to share with you – that may take away the cosmic charm of these timepieces but …
Innovation is at the helm of sports events and for an occasion as grand as the Olympics, a myriad array of technological nuances act in tandem to make this mega event possible. While the athletes and sports are …
