ARTICLES

Twinkling Innovation: URWERK Unveils The Diamond-Studded UR-100V Stardust – Geneva Watch Days 2023

Twinkling Innovation: URWERK Unveils The Diamond-Studded UR-100V Stardust – Geneva Watch Days 2023

Only Watch 2023: URWERK’s Space Time Blade Explores A Different Realm Of Time

Only Watch 2023: URWERK’s Space Time Blade Explores A Different Realm Of Time

URWERK Drops A Space Black UR 102

URWERK Drops A Space Black UR 102

URWERK’s UR-102 Reloaded: A Bold Move ‘Back To The Future’ With Two New Variants

URWERK’s UR-102 Reloaded: A Bold Move ‘Back To The Future’ With Two New Variants

It’s Time For Art: URWERK X Cooper Jacoby Present The UR-102 < Reloaded >

It’s Time For Art: URWERK X Cooper Jacoby Present The UR-102 < Reloaded >

Geneva Watch Days 2022: Urwerk: UR-100V UltraViolet

Geneva Watch Days 2022: Urwerk: UR-100V UltraViolet

URWERK’S UR-100V In A Full Black Titanium Jacket: A Pleasure On The Wrist

URWERK’S UR-100V In A Full Black Titanium Jacket: A Pleasure On The Wrist

Geneva Watch Days 2022 Returns For It’s Third Edition

Geneva Watch Days 2022 Returns For It’s Third Edition

Watches That Take Time Telling to a Whole New Level

Watches That Take Time Telling to a Whole New Level

URWERK – UR-220 Red Gold Repping ‘Em 80’s Vibes With A Flawless Textured Strap

URWERK – UR-220 Red Gold Repping ‘Em 80’s Vibes With A Flawless Textured Strap

URWERK: Navigating Through History With The New UR-100V Time And Culture

URWERK: Navigating Through History With The New UR-100V Time And Culture

Unconventional Ways of Telling Time: Our Lowdown on Unique Watches

Unconventional Ways of Telling Time: Our Lowdown on Unique Watches

The UR-112 Aggregat “Odyssey”: A Flash In The Night Sky

The UR-112 Aggregat “Odyssey”: A Flash In The Night Sky

URWERK’s New UR-100V In Carbon: The Saga Continues

URWERK’s New UR-100V In Carbon: The Saga Continues

Introducing URWERK UR-100V In A Titanium Jacket

Introducing URWERK UR-100V In A Titanium Jacket

FEATURED: Geneva Watch Days 2021 – URWERK UR-100 Electrum ’Here comes the sun’

FEATURED: Geneva Watch Days 2021 – URWERK UR-100 Electrum ’Here comes the sun’

Urwerk Ur 220 Sl Asimov Strong Is The Lume Game We See

Urwerk Ur 220 Sl Asimov Strong Is The Lume Game We See

FEATURED: URWERK UR105 Tantalum Hull – Marking the end of the 105’s

FEATURED: URWERK UR105 Tantalum Hull – Marking the end of the 105’s

URWERK, Urwerk

URWERK was established in 1997 with a single mission: to create watches of haute horlogerie that successfully fuse classical and contemporary aesthetics. The concept of “URWERK” was developed long before it was used in Switzerland, in the ancient Mesopotamian city of UR. In German, WERK means “to work,” “to construct,” “to evolve,” “to shape,” “to forge,” and “to provoke emotions.”

 

URWERK is one of the few high-end watchmakers to create really original timepieces that don’t adhere to any sort of standard template. In 1995, Felix Baumgartner and Martin Frei began talking about starting a company after coming up with the idea for a new product. The UR-101 and UR-102 were both introduced at Baselworld that same year; they were both inspired by science fiction and featured a roaming hour hand and a minute track that was half a circle. While straightforward by today’s brand standards, its design was a huge surprise twenty years ago. Felix and Martin’s ambition came true in 2003 when they released the UR-103.01, a watch whose design would set the tone for the rest of the decade for the company. Because of the company’s fresh take on the timepiece industry, the brand is highly sought after by collectors around the globe.