A Retro-inspired G-shock: The Rubik’s X G-shock Limited-edition

THM Desk
9 Feb 2022 |
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Here’s to another uber cool brand collaboration, one of those that will certainly grab your attention. Introducing the RUBIK’S x G-SHOCK limited-edition collaboration.

G-shock Rubik

Invented in 1974 by Erno Rubik, the Rubik’s Cube has become one of the best-selling toys in history, with 450+million Cubes sold to date. Introducing the RUBIK’S x G-SHOCK limited-edition collaboration, based on the best-selling GA-2100 series. Like its Rubik’s Cube inspiration, a facelift is just a turn away, with each watch featuring an interchangeable bezel and tool.

The GAE-2100RC-1AER comes with two cases, white and black, and a tool that allows you to change between them so that you can style the watch your way. Featuring the latest carbon core guard technology in a slimmer, more refined case it gives homage to the much-loved retro look with its unique octagonal bezel, framing an analogue-digital display. Despite its deceptively compact design, this watch is as durable and tough as any G-SHOCK on offer with 200-meter water resistance and shock resistance.

G shock

Reflecting the unmistakable design of the Rubik’s Cube, the GAE-2100RC-1AER features the full colour spectrum of the Cube, with Rubik’s branding on the strap and case back, and packaging reflective of the Cube itself.


This collaboration is available from 9th February 2022 online at www.g-shock.co.uk. And if you happen to pick it up at the G-SHOCK Flagship Store on Carnaby St, you could get your hands on a free G-SHOCK Rubik’s Cube as well.

Price: £139

Casio G-Shock Rubik’s Cube GA-2100 Specs
Case Dimensions: 48.5 x 45.4 x 11.8 mm
Case Material: Shock-resistant carbon core guard technology
Water Resistance: 200m
Movement: Quartz
Crystal: Mineral glass
Strap: Standard GA-2100 w/Rubik’s branding