Chopard Gains A Shimmering New Star In Its Galaxy: Bella Hadid

Supermodel and entrepreneur Bella Hadid joins the Chopard family as its Global Ambassador marking a momentous occasion for the brand. This collaboration celebrates Bella Hadid’s triumphant return to the fashion stage and heralds the debut of a new chapter for Chopard, as it continues to develop its offerings in watches and jewellery. 

“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” says Bella Hadid. She has been captivated by the Maison ever since she first wore its creations in 2021 at the Cannes Film Festival.

“Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewellery stand for. We are excited about embarking on this new journey together,” says Caroline Scheufele, Co-President and Artistic Director of Chopard. 

Chopard entrusted the campaign to the compelling, creative vision of Alasdair McLellan, the internationally acclaimed photographer responsible for some of Chopard’s most iconic advertisements. With her hair elegantly held back and dressed in pared-down, sophisticated looks, Bella Hadid exudes confidence as she faces McLellan’s lens. She radiates her beauty to the fullest, perfectly embodying the elegance and Joie de Vivre of Chopard’s Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube and Alpine Eagle collections. These mesmerising new visuals portray Chopard’s craftsmanship in a refreshingly new light and exalt Bella Hadid’s intriguing charm.