Who Decided Watches Had A Gender Anyway?

Gender-neutral watches, often called unisex timepieces, break away from the outdated idea that watches need to be categorized as “men’s” or “women’s.” For decades, watch design followed a predictable pattern—large, bold dials for men, dainty, diamond-studded pieces for women. But times have changed. Fashion today is all about personal expression, and the watch industry has embraced this shift with models that defy traditional gender labels. These timepieces focus on versatility, featuring balanced proportions, timeless aesthetics, and neutral colors that appeal to all wrist sizes and styles.

A perfect example of this shift is the Tudor Black Bay Chrono, famously seen on David Beckham in a campaign in 2024 where he wore the watch with a soft pink dial. Traditionally, pink was considered a “feminine” color, but in today’s world, it’s just another stylish choice. The Black Bay Chrono itself is a robust, high-performance chronograph with a 41mm case—big enough to feel sporty yet refined enough for any wrist. Brands like Rolex, Cartier, and Nomos Glashütte have also championed this movement with universally appealing models like the Rolex Oyster Perpetual, Cartier Tank, and Nomos Tangente, proving that great design knows no gender.

Ultimately, a gender-neutral watch is whatever you make it. More people now choose watches based on personality and lifestyle rather than outdated classifications. Mid-sized cases, versatile strap options, and classic designs have taken center stage, allowing wearers to express themselves freely. Whether it’s a sleek dress watch, a bold sports model, or a minimalist timepiece, the best watch is one that resonates with the individual wearing it. Lets take a look at some of the models that have defied stereotypes. 

Louis Erard X Sylvie Fleury

The collaboration between Louis Erard and the Swiss artist SYLVIE FLEURY once again positions "Le Regulateur" as the driving force behind an unconventional design culture. Its iconic ‘three in line’ hands play with codes, redefining fundamentals. Juxtaposing luxury and industrial materials, denouncing the fetishization of beauty and gendered consumption patterns, Sylvie Fleury's make-up palettes invite themselves into the counters of the Regulator. ‘Is it more than a women's watch?’ The answer lies in the question... and in the way you define and transform reality. 

Here, in the round dial of the watch, boldness becomes one of the superpowers of the timepiece. Life can sometimes be as colorful as we like it to be. Framed by a 39mm black PVD stainless steel case, the polished black dial and the glossy black leather strap recall the lacquered case of makeup palettes that inspired Sylvie Fleury. The Regulator’s distinctive “three in-line hands design” is adorned with coral hues for the hours at 12 o'clock and a matt magenta shade for the seconds at 6 o'clock.

Tudor Black Bay Chrono Flamingo

Breaking convention has been the modus operandi of TUDOR since the very beginning. This Black Bay Chrono exemplifies this daring spirit with its “Flamingo Blue” dial, named after the very tone of turquoise that is so distinctive of the tropical waters flamingos are known to love, and delivers the classic South Beach vibe. It features a column wheel and vertical clutch chronograph calibre as well as a five-link bracelet featuring the T-Fit clasp. This watch is part of a special range of watches that are made for those who dare to be different.

Tissot Le Locle 

The Tissot Le Locle collection, introduced in 2003 to celebrate the brand’s 150th anniversary, is a tribute to Swiss watchmaking heritage with a design that transcends gender. This latest model features a striking green dial adorned with the signature clous de Paris “guilloché” pattern, a refined texture of small pyramids that enhances its elegance. The polished and brushed finishes on the bracelet links create a dynamic interplay of light, adding to its sophisticated appeal. With a balanced 39.3 mm case size, the Le Locle is designed to be effortlessly wearable for all, making it a truly gender-neutral timepiece. The name "Le Locle," inscribed in graceful italics, is a nod to Tissot’s origins, celebrating the rich history and craftsmanship that define the brand. 

Equipped with a Swiss automatic movement, this watch also includes a date function and a see-through case back, offering a glimpse of the intricate mechanics that power it.  
Beyond aesthetics, the Le Locle incorporates cutting-edge Nivachron Spring Balance technology, which enhances its resistance to magnetic fields, shocks, aging, and temperature variations. Its 316L stainless steel case is paired with a scratch-resistant sapphire crystal, ensuring durability while maintaining a refined look. The watch boasts an impressive power reserve of up to 80 hours, making it a reliable companion even when not worn daily. Additionally, the interchangeable quick-release bracelet adds to its versatility, allowing wearers to customize their style with ease. With its timeless appeal and modern innovation, the Tissot Le Locle stands as an inclusive and elegant choice for anyone who appreciates fine Swiss horology.
 

Oris ProPilot X Miss Piggy Edition

Oris is bringing boldness and fun to the world of watchmaking with its latest collaboration—the ProPilot X Miss Piggy Edition. Following the success of the ProPilot X Kermit Edition, which introduced the playful concept of Kermit Day, this new timepiece embraces the same lighthearted spirit with a nod to one of pop culture’s most fabulous icons, Miss Piggy. The watch features a striking hot pink dial, a baguette diamond marker at 12 o’clock, and a case back spyhole revealing Miss Piggy’s glamorous portrait. The pièce de résistance is the lilac rotor, which appears and disappears as it rotates, adding a dynamic touch to the timepiece. Designed for those who appreciate a mix of style, independence, and fun, this watch ensures that every moment is as fabulous as its muse. 

 The Oris ProPilot X Miss Piggy Edition challenges traditional gender norms in watchmaking with a bold, unapologetic statement. While men’s watches have long been associated with technical prowess and robust designs, women’s timepieces have often leaned towards delicate aesthetics, more jewelry than serious horology. But Oris, in collaboration with the iconic Miss Piggy, is changing that narrative. By bringing Miss Piggy into the world of high watchmaking, Oris is making a statement: women’s watches can be bold, fun, and just as technically sophisticated as their male counterparts. This is more than just a crossover with fashion—it’s a celebration of individuality, independence, and the joy of self-expression. The ProPilot X Miss Piggy Edition isn’t for those who play by the rules; it’s for those who rewrite them, just like Miss Piggy herself.

As the lines between traditionally "masculine" and "feminine" watches continue to blur, the rise of gender-neutral timepieces reflects a broader shift in how we view style and self-expression. No longer confined by size, color, or marketing labels, watches today are about personal taste, comfort, and individuality. Whether you prefer a minimalist design, a bold statement piece, or a versatile classic, the perfect watch is simply the one that resonates with you—regardless of gender. After all, time doesn’t discriminate, and neither should your wristwear.