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India's luxury watch industry is set for another landmark moment as Ethos Limited brings the prestigious Grand Prix d'Horlogerie de Genève (GPHG) Exhibition 2026 to Mumbai from September 28 to October 1. Widely regarded as the "Oscars of Watchmaking," the travelling exhibition will present the finalist timepieces competing across 15 award categories, offering Indian collectors and enthusiasts a rare opportunity to experience some of the finest examples of contemporary watchmaking.
Recognised as the highest distinction in horology, the Grand Prix d'Horlogerie de Genève celebrates excellence in innovation, craftsmanship, design and artistic expression. The exhibition showcases the watches shortlisted for this year's awards, representing the pinnacle of modern watchmaking and highlighting the creativity and technical expertise of the world's leading manufactures.
The Mumbai exhibition marks another significant milestone for India's rapidly expanding luxury watch market and reflects the country's growing importance on the global horological stage. Ethos previously hosted the GPHG Exhibition in New Delhi in 2022, and this year's edition brings the celebrated showcase to India's financial capital. The exhibition will welcome collectors, enthusiasts, customers, members of the media and the wider public, offering an immersive look at the artistry and engineering behind some of the world's most exceptional timepieces.
Commenting on the announcement, Mr. Yasho Saboo, Chairman, Ethos Limited, said: "Having had the privilege of serving as both a member of the GPHG Academy and for 2 years, as a member of the GPHG Jury, I have witnessed first-hand the extraordinary standards of craftsmanship, innovation and creativity that define the Grand Prix d'Horlogerie de Genève. It is immensely gratifying to see this celebrated exhibition come to Mumbai.
India today is home to one of the world's fastest-growing communities of collectors and watch enthusiasts, and this exhibition is a recognition of the country's growing importance in global horology. We are honoured that Ethos has been entrusted with bringing this exceptional showcase to India, enabling collectors and the wider public to experience the very finest creations in contemporary watchmaking while further strengthening India's place in the international watchmaking community."
Mr. Pranav Saboo, Managing Director, Ethos Limited, added: "Ethos is delighted to bring one of the world's most prestigious horological exhibitions to India. This is an important milestone not only for Ethos but also for the growing stature of the Indian luxury watch market on the global stage. We believe Indian collectors and enthusiasts deserve the opportunity to witness, experience and closely appreciate the very finest achievements in contemporary watchmaking. Hosting the GPHG Exhibition reflects our long-standing commitment to developing the culture of fine watchmaking in India, creating world-class experiences for our customers and collectors, and contributing meaningfully to the continued growth of Indian horology."
"As a GPHG Academy Member, it is a moment of immense pride to witness the Grand Prix d'Horlogerie de Genève (GPHG) - widely regarded as the highest recognition in watchmaking, being showcased in India for the second time. Ethos has made this landmark exhibition possible, bringing the world's finest timepieces and the excellence of haute horlogerie closer to Indian collectors and enthusiasts. This milestone reflects the growing sophistication of India's watch community and the country's rising prominence on the global horological map. India is truly shining, and this exhibition is a testament to how far our passion for fine watchmaking has come," Karishma Karer, Co-Founder, The Hour Markers. Read all about Karishma's experience at the 2022 GPHG exhibition, here
Established in 2001, the Grand Prix d'Horlogerie de Genève is the world's foremost annual award dedicated to contemporary watchmaking. Organised by the GPHG Foundation in Geneva, the awards recognise excellence across multiple categories, with winners selected by an international jury comprising respected experts, collectors, journalists and industry leaders. Each year, the travelling GPHG Exhibition showcases the finalist timepieces selected from more than 1,000 nominations, promoting the art and culture of fine watchmaking to audiences around the world.
As India's largest luxury watch retailer, Ethos Limited operates more than 100 boutiques nationwide and represents many of the world's most prestigious watch brands. Through its omnichannel platform, industry-leading after-sales service and ongoing commitment to collector education, the company has played a key role in developing India's luxury watch ecosystem and continues to strengthen the country's position as one of the world's most significant emerging markets for fine watchmaking.
Click here to view the 2025 winners of the GPHG prize.
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