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Grand Seiko Achieves A New Milestone: A New Company To Serve The Asia-Pacific Region

THM Desk
16 Sept 2022 |
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Collectors in the Asia-Pacific region, it’s time to rejoice! Haven’t you heard, that the Seiko Watch Corporation is proud to launch a major new initiative that helps the Grand Seiko brand expand rapidly across the Asia-Pacific?

A new company called Grand Seiko Asia-Pacific Pte. Ltd. will launch its operations out of Singapore on October 3, 2022. The goal is to give Grand Seiko the financial backing, infrastructure, and support it needs to continue expanding in the region.

After the founding of Grand Seiko Corporation of America and Grand Seiko Europe S.A.S., this business will become the third entity devoted only to the marketing and sales of Grand Seiko. Jointly owned by the Seiko Watch Corporation and the Thong Sia Watch (Far East) Co., Ltd.

Through the establishment of Grand Seiko Asia-Pacific, Seiko Watch Corporation will be able to enhance its marketing expenditure on the brand and move strategic decision-making on the brand's products closer to the region's consumers. The brand-new company will launch the world's first Grand Seiko Boutique at Singapore's Marina Bay Sands in the coming months.

Akio Naito, already the President of Seiko Watch Corporation, will now also serve as the Chairman of Grand Seiko Asia-Pacific. Yoshikatsu Kawada, now the Executive Vice President of the Seiko Watch Corporation, will serve as Managing Director, and Ida Idris-Low will hold the position of Regional Brand Director.

Shinji Hattori, Chairman of Seiko Watch Corporation, and Joseph Wong, Chairman of Thong Sia Watch Group, will each serve as honorary chairman of the new firm as a sign of the significance of the venture and the longstanding and fruitful collaboration between the two companies.

“The creation of this new company is another milestone in the history of Grand Seiko. I am delighted by the progress that Grand Seiko has made in the past few years in many markets throughout the world and I am certain that Grand Seiko Asia-Pacific will allow us to further increase the brand’s profile in this important region. I believe that we can look forward to a golden era for Grand Seiko,” said Akio Naito.

Grand Seiko is expanding rapidly throughout the world. This includes the Americas, Europe, Australia, and other regions. Grand Seiko Asia-creation Pacific guarantees the same level of success for the company's products in this rapidly developing part of the world.