Leonardo DiCaprio Backed ID Genève Unveils A Timepiece In Collaboration With The United Nations

There are watches that measure time, and then there are watches that measure what it stands for. ID Genève’s latest creation does both. Launched during Climate Week New York, this B Corp-certified Swiss watchmaker has unveiled a timepiece that doesn’t just sit on the wrist it makes a statement about the future of our planet.

The watch is a tribute to the United Nations Sustainable Development Goals (SDGs), launched a decade ago as a global blueprint for peace, prosperity, and environmental stewardship. On its dial, the SDG color wheel comes alive in a subtle yet powerful way. Warm gradient tones sweep across the minute track, representing the vibrancy of human effort, while deep blue hour markers anchor the design in clarity and purpose. These markers aren’t just for readability — they symbolize direction, reminding the wearer that time should be spent moving closer to the 17 goals that define our collective responsibility.

Flip the watch over, and the case back continues the story. The SDG logo is engraved alongside a unique number from 1 to 17, with each piece tied to one of the global goals. Only 17 watches exist, making this not only one of the most exclusive Swiss timepieces in history but also one of the most purposeful. Ownership is available strictly by application, and the criteria are clear: buyers must prove genuine commitment to the goal their timepiece represents. At USD 10,500 (tax excl.), with 10% of proceeds directly funding SDG initiatives, the watch is designed as much for impact as it is for craftsmanship.

Innovation runs deeper than symbolism. The case is crafted from CompPair’s HealTech™ regenerative carbon, a self-healing, circular material that extends lifespan and reduces waste. It is a material that feels futuristic yet practical, echoing the way sustainable design must operate — repairing itself, regenerating, and staying relevant for the long run. “This collaboration with ID Genève perfectly showcases our HealTech™ innovation,” said Amael Cohades, Founder and CEO of CompPair. “What we demonstrate in a watch, we scale with partners like SBB Swiss Federal Railways and 3A Mobility — proving the impact of healable design across industries.”

For ID Genève, aligning with the United Nations is not about marketing; it is about redefining what luxury stands for in an age of climate urgency. “We believe time is our most precious resource — and the way we design and produce watches should reflect the urgency of the challenges we face,” said Nicolas Freudiger, Co-founder and CEO of ID Genève.

The United Nations itself lent its voice to the launch, underlining the significance of the collaboration. “The Sustainable Development Goals are not just ambitions on paper — they are a practical plan to safeguard people and the planet,” said Maher Nasser, Assistant Secretary-General, Department of Global Communications. “By embedding the SDGs into the very design of its timepiece, ID Genève shows how innovation and creativity can drive awareness and inspire action.”

Ultimately, this watch is more than a collector’s prize. It is a beacon, a miniature dial reminding us that every hour is another chance to build a sustainable and equitable future. On the wrist, those deep blue markers tick forward, carrying with them a quiet urgency: every hour counts.

Price: CHF 8,500 or Rs 9,46,519 Approx