Louis Erard 2340: Born in Steel, Sculpted in Titanium
It begins where it all began, 2340. The postal code of Le Noirmont, the quiet Swiss village that has been Louis Erard’s home for decades. But this time, those four digits mark not just a place, they mark a new chapter. A turning point. A declaration. This is 2340, the first Louis Erard with an integrated bracelet, a watch that doesn’t just tell time, it tells you where the brand is headed.

Five years into a new era of design, Louis Erard has redefined its DNA. What started with collaborations and métiers d’art has evolved into something bolder, sporty-chic, engineered the Louis Erard way.
The Evolution, Summed Up in Steel and Titanium
“It was time to design an integrated bracelet,” says CEO Manuel Emch.
Two years of development. Ninety-two components. Zero compromise. Everything about the 2340 is about flow, from the sculpted titanium mid-case to the polished steel links that catch the light just right. Each link, beveled by hand after assembly, speaks the language of high horology, but without the high-horology price tag. The result? A bracelet that feels organic, fluid, like it grew out of the case itself. This is Louis Erard’s statement of intent: born in steel, sculpted in titanium, driven by design.

The Bracelet: Where It All Begins
You asked, they listened — and went further. The five-link architecture of the bracelet blends brushed titanium with polished steel. Light, yet solid. Understated, yet complex. The butterfly clasp disappears into the flow, creating a seamless continuation of case and bracelet. Every beveled edge, every surface finish, every hidden connection, meticulously engineered. It’s not just a bracelet; it’s a technical sculpture.
The Case: Balance in Motion
The case carries the same obsession for proportion and material contrast.
A brushed titanium mid-case ensures lightness and comfort; polished stainless steel lugs, bezel, crown, and caseback add shine and structure. The signature gadroons along the flanks are both aesthetic and functional, they hide the invisible bracelet connection, completing the watch’s clean, integrated profile. At just 8.95 mm thick, it sits close to the wrist, sporty yet refined, assertive yet elegant.

The Dial: A Study in Texture and Tone
Three dials. Two patterns. One uncompromising standard.
- Mint Green : Playful, lacquered, and stamped with oblong “pill” motifs, a wink to the Louis Erard capsule logo at 6 o’clock.
- Slate Blue and Deep Blue : Featuring a lined texture inspired by the bracelet’s center links, tying dial and bracelet together in visual rhythm.
Floating diamond-cut hour markers create a sense of depth. Baton-style hands, polished and brushed, play with light. Every dial feels tactile...alive.

Inside: A New Movement, A New Pulse
At its heart ticks a new engine, the Sellita SW300-1, slim and Swiss-made, appearing here for the first time in a Louis Erard. Only 3.6 mm thick, it powers the 2340 with precision and grace, visible through a custom black-lacquered rotor signed Louis Erard. Light, thin, dependable : a perfect complement to a watch built on balance and detail.
What Is the 2340?
It’s not just a watch. It’s a milestone, the moment Louis Erard crossed into a new category while staying true to its roots. For decades, the brand has been known for its Métiers d’Art creations and its collaborations, pieces that celebrated craft and creativity. Those remain vital. But with 2340, a second design language now stands beside them.

- Noirmont Collection — Home to artistry and collaboration.
- 2340 Collection — Home to material mastery, technical partnerships, and modern sport-chic design.
The Future Has Two Faces. Louis Erard is no longer asking “What’s next?” ... it’s answering it. 2340 is the blueprint of its sporty identity: design-obsessed, detail-driven, built to last. Not a limited edition. A foundational piece.