Say Hello To A Slimmer, Sleeker And Still Sensational M.A.D. 1S

The wait is finally over! Debuting the fifth edition of the M.A.D. Editions story, Maximilian Büsser and the MB&F team has crafted a more accessible timepiece without compromising on the technical prowess that makes the brand such a trailblazer. With the launch of the M.A.D.1S the universe of the mechanical art has a new addition. Four iterations of the M.A.D.1 later, the family of watches continues to grow. With the anticipated future of its successor, the M.A.D.2 on the horizon, the story of the M.A.D.1 doesn’t just stop here, however. Three years on, and coinciding with Geneva Watch Days 2024, the M.A.D.1S joins the collection. The addition of the letter S, which isn’t just for the sake of generating another reference number, but a slimmer, single cylinder, and Swiss made movement offering.

Debuting its first ever Swiss made movement in the series, the M.A.D.1S now plays host to an automatic La Joux-Perret G101 movement, beating at a frequency of 28,800 bph/4 Hz with a power reserve of 68 hours. Housed in a Stainless Steel 316L case, at 42mm x 15mm, it showcases an alternative movement proposition in the line-up. Rather than repeat the story of its predecessors, the M.A.D.1S offers something different, turning the page on a new chapter.

The search led the team far and wide to find a movement that would embody the spirit of the M.A.D.1. The M.A.D.1S now plays host to an all new movement. Call it variation on a theme, this diversified timepiece continues to write the story of this unexpected horological phenomenon, now with an all-new interior. The reduced height of 15mm – 20% slimmer than previous M.A.D.1 editions – is also obtained thanks to the single cylinder display while previous editions featured two cylinders, one for hours, one for minutes. 

To complete the evolution, the slimmer movement and case size are matched with re-worked lugs for a sleeker fit, along with a modified rotor that offers further transparency to the movement. The M.A.D.1S will be available to ‘Friends’ and ‘Tribe’ members in a limited series with bespoke purple accents on the dial. To the public, who have continued to champion the M.A.D.Editions in their numerous variations, the M.A.D.1S will debut with ice-blue accents.

At the heart of M.A.D.Editions, Maximilian Büsser has set out to bring his sense of wonder to watchmaking, while eradicating as many obstacles as possible from price point to accessibility. Averse to prolonged waiting lists and countless queues, the team behind M.A.D.Editions have created a raffle system to allow for as fair distribution to the public as possible.

Open for several days, the raffle allows ample time for entrants to register, while removing as best as possible multiple registrants and bots, to ensure as fair a result as possible. The random draw is taken under the supervision of a bailiff. The M.A.D.1S raffle will open at the end of August, just before the Geneva Watch Days.