The Watch In The Game Is Now On Your Wrist: OMEGA's Seamaster Diver 300M Chronograph 007 First Light

James Bond has been wearing OMEGA since 1995. That is thirty-one years of Seamasters appearing in impossible situations, surviving explosions, foiling villains, and occasionally telling the time. The relationship between the world's most famous fictional spy and the world's most famous watchmaker has produced some genuinely extraordinary watches. But this one is different. This one started as pixels.

OMEGA has just unveiled the Seamaster Diver 300M Chronograph 007 First Light, a watch that exists in a video game first and on your wrist second. The game, 007 First Light, launches worldwide on May 27, 2026, developed by IO Interactive, the studio behind the Hitman series, in partnership with Amazon MGM Studios. It tells the origin story of a 26-year-old James Bond still earning his 007 status, and at the centre of those missions sits an OMEGA Seamaster Diver 300M Chronograph fitted with a hacking device capable of disrupting electronic equipment and a laser strap. Standard spy equipment. OMEGA has now made the watch real. Every design decision was driven by what appeared in the game, which means that for the first time in Bond's Seamaster Diver 300M history, there is a chronograph. The subdils existed in the game because they served a functional role during gameplay. They exist on the physical watch for the same reason: to be faithful to the fiction that inspired them.

The case is 44mm in stainless steel, larger than the standard Seamaster Diver 300M, which reflects the game's aesthetic of a watch that is emphatically a tool rather than a dress piece. The bezel is polished black ceramic with a white enamel diving scale, and the pushers on either side of the crown are also finished in polished black ceramic, which is a detail that makes the watch look considerably more considered than most ceramic-bezel divers at this size. The black ceramic dial carries the Seamaster's signature laser-engraved wave pattern across its entire surface. The subdial ring at 3 o'clock is finished in PVD bronze gold, which also appears on the central chronograph seconds hand. Everything else, the hands, the indexes, is rhodium-plated and filled with white Super-LumiNova. The Seamaster name appears in red, which is a deliberate departure from the standard typography. A date window sits at 6 o'clock.

Inside is the OMEGA Co-Axial Master Chronometer Calibre 9900, which is OMEGA's highest-grade chronograph movement. It is METAS certified, tested to resist magnetic fields of 15,000 gauss, and delivers the brand's highest standard of precision, performance, and magnetic resistance. The small seconds displays at 9 o'clock, with the 60-minute and 12-hour recorder at 3 o'clock. The sapphire crystal caseback allows the movement to be seen, and carries a 007 First Light logo in black metallization on the underside of the glass.

The Strap
The watch ships with an exclusive NATO strap inspired by the game's visual universe. The colourway is black, grey, and beige, which is the same palette as the NATO strap worn by Daniel Craig in No Time to Die, but with a different pattern. The keepers carry 007 and First Light engravings, and the buckle is a dedicated Seamaster version. If that strap is not specific enough, OMEGA is also making six additional NATO strap options available separately within its accessories collection, each modelled after a different strap version that is playable within the game itself. The watch and the game share a wardrobe.

The Presentation
The box is worth mentioning. Each watch is delivered in a presentation case inspired by the suitcase that carries the OMEGA watches within the game. The packaging is part of the object's fiction rather than an afterthought around it, which is a detail that the people buying this watch will appreciate. The 007 First Light watch is the most direct expression of what that relationship can produce. A watch designed for a game. A game built around a watch. The line between the two is now entirely intentional. 007 First Light launches May 27, 2026. The watch is available now.