Roamer Watches Launches In India With Arjun Rampal As Brand Ambassador
3 min read
A 138-year-old Swiss watchmaker has arrived in India, and it has brought one of Bollywood's most recognisable faces with it.
Roamer, the Solothurn-based Swiss watch brand founded in 1888 by Fritz Meyer, officially launched in India on May 11, 2026, at an event held at Soraia, Mumbai. The launch was made in partnership with Titan Company Limited, which will handle marketing and distribution across its extensive retail network. Actor Arjun Rampal was announced as Roamer's India brand ambassador on the occasion. The event brought together Stefan Dürr, Managing Partner at Roamer, alongside Sales Director Tony Harris, and Titan's Rahul Shukla, Vice President and Chief Sales and Marketing Officer for the Watches Division, and Chief Marketing Officer Ranjani Krishnaswamy.
The partnership with Titan is significant. Roamer watches will be available across Helios and Titan World stores in key metropolitan cities, as well as through multi-brand outlets and large-format retailers including Shoppers Stop and Lifestyle. For a brand entering a market as distributed and diverse as India, Titan's infrastructure is not a small advantage. Tony Harris framed the India entry directly: "India is one of the world's fastest-growing luxury landscapes that understands authenticity, craftsmanship and design integrity. These are values that resonate with Roamer. Our partnership with Titan offers us the unique opportunity to introduce this legacy to Indian consumers at scale."
Rahul Shukla echoed the logic from Titan's side: "Roamer brings a rich Swiss legacy that aligns with the evolving expectations of Indian consumers. With our strong retail network and deep market penetration, we aim to make this heritage brand accessible and relevant." The debut collection includes the Roamer Montalbano and the Roamer Soleure Diamond, with prices starting at INR 32,000. The watches are built on automatic and quartz movements, including Roamer's in-house MST calibres, alongside trusted Swiss partners Soprod and Ronda. Cases are 316L stainless steel with sapphire crystal glass. Every Roamer sold in India carries a seven-year international warranty, a specification that the brand uses as a direct statement about its manufacturing confidence.
Arjun Rampal's fit with the brand is reasonably calibrated. His public persona trades on a certain understated, long-form elegance, not loud, not trend-chasing, which aligns with what Roamer is trying to say about itself in a market where the loudest voices are usually the most expensive ones. "True style is timeless, it's about confidence and authenticity," Rampal said at the launch. "It's not about trends, but about enduring design."
At INR 32,000 entry, Roamer is positioning itself in the accessible Swiss luxury segment, above the fashion watch category, below the prestige tier occupied by Omega or Longines. With Titan's distribution muscle behind it and a heritage story stretching back to 1888, the brand has the infrastructure and the narrative. Whether the Indian collector, increasingly sophisticated about what Swiss-made actually means, takes to it will be the more interesting question to watch over the next twelve months.
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