Rolex And Roland Garros- Where Glory And Endurance Combine

For any professional athlete, timing everything. For it is just a few seconds that determine the difference between victory and defeat. Not just limited to timing during a competition, it is also numerous hours the athlete has to devote in order to hone their skills to deem themselves worthy of a spot in a global competition of this stature. So when it comes to recording time for such prestigious tournaments, a reputed watchmaker like Rolex is the obvious choice.

For more than four decades, Rolex has supported the game of tennis through its varied partnerships and sponsorships. The two share strong founding values with their perpetual quest for victory, passion for overcoming challenges, respect for tradition and drive to go beyond personal limits. With the upcoming Roland-Garros 2024 set to take place from 26^th May to 9^th June in Paris, this enigmatic marriage between two brands will once again showcase its unwavering commitment to excellence. 

Rolex and the game of tennis first came together when the brand partnered with The Championships, Wimbledon, in 1978 as tennis was experiencing a powerful transformation. The brand gradually forged links with all of the sport’s elite competitions. Rolex now partners the four Grand Slam tournaments, all the major events in the men’s and women’s game and the leading international team contests.

Roland Garros is an important link in the association between Rolex and the game of Tennis. The only tournament played on clay, athletes need to be in peak physical condition to shine on these ochre courts in. Since the year 2019, Rolex was named the Official Timekeeper of Roland-Garros and has played its part in creating history on the court. The Rolex family of Testimonees includes legends of the sport such as Rod Laver, Björn Borg, Chris Evert and Roger Federer along with the newer generation of tennis superstars. 

This year’s edition marks a memorable milestone for two Rolex legends. It was 50 years ago, in 1974, that Chris Evert and Björn Borg arrived at Roland-Garros as teenagers and won their maiden Grand Slam titles. With graceful strokes, magnetic style and composure under pressure, the new champions ushered in a golden era for tennis as the sport’s popularity reached unprecedented levels. Evert went on to achieve a record seven of her 18 women’s Grand Slam singles titles at Roland-Garros, while Borg won all six men’s singles finals he contested there. 

This year we hope to see defending women’s champion Świątek along with Caroline Garcia, Coco Gauff and Qinwen Zheng. Meanwhile, in the men's draw, Holger Rune and Ben Shelton are set to join Alcaraz, Sinner and Tsitsipás in aiming to lift the Musketeers' trophy for the first time. The excitement is mounting as the air is thick with anticipation. We can’t wait to see who will lift the coveted trophy this year. Game, Set, Match!