Watches And Wonders 2025: Rolex Unveils The Oyster Perpetual Land-Dweller

After months of speculation among horological enthusiasts, Rolex has officially unveiled its newest creation at Watches and Wonders 2025: the Oyster Perpetual Land-Dweller. This groundbreaking timepiece represents a significant milestone for the brand, combining bold aesthetics with cutting-edge technology in what Rolex calls "the culmination of the brand's expertise today."

A New Chapter in Rolex History
The Land-Dweller is positioned as a watch "designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment." Available in two sizes – 36mm and 40mm – this new addition to the Rolex family exemplifies the brand's watchmaking excellence and has been engineered for superior performance in all conditions.
What makes the Land-Dweller particularly remarkable is its technical innovation. The watch boasts an impressive 32 patent applications and patents, with 18 exclusive to this model and 16 specifically related to its movement. This level of innovation underscores Rolex's commitment to pushing the boundaries of watchmaking.

Revolutionary Design Elements
The Land-Dweller reimagines the complex design of watches with integrated bracelets through its brand-new Flat Jubilee bracelet that merges seamlessly with the Oyster case. This design creates a harmonious aesthetic where bracelet and case form a balanced whole, enhanced by alternating polished and technical satin finishes.

A distinctive feature is the beveled top edges of the bracelet's outer links and middle case, creating polished chamfers that produce the appearance of a continuous ribbon of light around the watch. The Oyster case itself has been specially restyled for the Land-Dweller, featuring either a fluted bezel or one set with diamonds, complementing a finely detailed dial with a honeycomb motif.

The Calibre 7135: A Horological Marvel
At the heart of the Land-Dweller beats the calibre 7135, a new movement at the cutting edge of horological research. This self-winding mechanical movement operates at an impressive frequency of 5 Hz (36,000 beats per hour), allowing it to measure time to one-tenth of a second. Despite being thinner than most Rolex movements, the calibre 7135 delivers exceptional performance through its innovative regulating system, which consists of:

The Dynapulse escapement – a revolutionary component for which seven patent applications were filed. This highly energy-efficient system enhances how energy from the barrel is transmitted to the oscillator without affecting the movement's power reserve of approximately 66 hours.

A state-of-the-art oscillator featuring a balance staff crafted from high-technology ceramic (patented and exclusive to Rolex) and a balance wheel made from optimized brass – both resistant to strong magnetic fields. A Syloxi hairspring with reshaped, thicker coils for greater rigidity, essential for the movement to maintain its 5 Hz beat rate and chronometric precision regardless of the wearer's movements.

Models and Variations
Rolex is launching the Land-Dweller in three initial configurations:

A Land-Dweller 40 in white Rolesor (combining Oystersteel and white gold), featuring a fluted bezel and an intense white dial with a honeycomb motif.
A Land-Dweller 36 crafted in 18 ct Everose gold, with ten baguette-cut diamond hour markers and a bezel set with 44 trapeze-cut diamonds.
A Land-Dweller 40 in 950 platinum, showcasing a fluted bezel and an ice-blue dial (a color reserved exclusively for Rolex's platinum watches) adorned with the signature honeycomb motif.

Distinctive Dial and Display Elements
The Land-Dweller's dial features a unique honeycomb motif created through a combination of traditional craftsmanship and high-technology methods. The honeycomb structure is cut with a femtosecond laser, which also etches the delicate lines in the grooves between each cell.

Display elements exclusive to the Land-Dweller include open-centered 6 and 9 numerals (inspired by those of the Explorer and Air-King models) and index hour markers with luminescent material extending the full length of each component. The hands are perfectly rectilinear, with the seconds hand featuring a counterweight shaped like the cells of the honeycomb motif.

Superlative Chronometer Certification
Like all Rolex watches, the Land-Dweller carries the Superlative Chronometer certification, guaranteeing its precision, power reserve, waterproofness, and self-winding capabilities. Each watch undergoes rigorous testing in Rolex's laboratories, ensuring a precision of -2/+2 seconds per day, significantly stricter than COSC standards.

Looking to the Future
The Land-Dweller embodies Rolex's philosophy of "boldly shaping the future" while honoring its heritage. As the brand states, this timepiece "redefines the parameters of watchmaking perfection" and "encapsulates the desire to embrace the here-and-now while shaping the future." Whether worn in urban environments or rural settings, the Land-Dweller represents harmony between wearer and world – symbolizing personal achievement through "victories quietly obtained and challenges overcome."

With the introduction of the Oyster Perpetual Land-Dweller at Watches and Wonders 2025, Rolex has once again demonstrated why it remains at the forefront of luxury watchmaking, combining tradition with innovation in a timepiece that is sure to become an instant classic in the brand's storied catalog.