Seiko x MOONEYES: A Tribute to Hot Rod Culture In A Limited Edition Timepiece
3 min read
Collaborations between watchmakers and cultural icons often lead to timepieces that transcend their primary function, becoming symbols of artistry and heritage. Seiko’s latest limited-edition release, a partnership with MOONEYES, is a perfect example of this synergy. With only 1,500 pieces available worldwide, this special edition watch pays homage to the rich history of MOONEYES and its deep-rooted connection to the world of hot rod culture.
A Legacy of Speed and Style
Founded in 1950 by Dean MOON in Southern California, MOONEYES began as the MOON Equipment Company, specializing in producing and selling race car parts. Over the decades, it became a legendary name in the hot rod community. In 1986, Shige Suganuma launched MOON OF JAPAN, further expanding the brand’s influence beyond the U.S. Today, MOONEYES is more than a name; it is a symbol of speed, innovation, and bold design. Seiko’s collaboration with MOONEYES captures this essence through a timepiece that exudes both technical excellence and vibrant personality.
The watch's dial is a striking tribute to MOONEYES, incorporating its signature yellow hue. A transparent print of the brand’s iconic logo overlays the entire dial, adding an element of fun and uniqueness. This bold aesthetic is further enhanced by the carefully designed markers and hands, which are coated with LumiBrite for superior readability in low-light conditions.
A Racing-Inspired Bezel and Case Back
Inspired by car racing aesthetics, the watch features a bezel printed from the back side of a transparent acrylic material. This technique creates a glossy finish reminiscent of clear automotive paint, seamlessly blending motorsport design elements with watchmaking precision. The case back showcases the unmistakable MOONEYES logo in a striking design. Crafted from translucent yellow glass, it offers a glimpse into the mechanical movement within, emphasizing the blend of engineering and artistry.
For those who love to personalize their timepieces, the watch comes with an additional yellow and black striped nylon strap emblazoned with the MOONEYES logo, allowing wearers to switch up their style effortlessly. Even the packaging is a nod to MOONEYES’ garage-inspired roots. The outer box mimics the texture of a shipping container, while the inner box, finished in signature yellow, reinforces the automotive theme. This attention to detail makes the unboxing experience just as special as the watch itself.
This Seiko x MOONEYES limited edition is more than just a watch—it’s a statement piece that embodies the spirit of speed, customization, and bold design. With only 1,500 pieces available, it stands as a must-have for collectors and automotive enthusiasts alike. Whether on the wrist of a racing fan or a watch aficionado, this timepiece serves as a fitting tribute to MOONEYES’ legacy in both the hot rod world and beyond.
