Seiko x Pepsi Is the Cool Collab You Didn’t Know You Needed
3 min read
What happens when two cultural icons each with decades of heritage, a rebellious spirit, and a massive fanbase team up for the first time? You get a watch collab that’s equal parts nostalgia, pop culture, and timekeeping swagger. Welcome to the world of Seiko 5 Sports x Pepsi: a celebration of style, legacy, and the enduring cool of the '90s.
Born in entirely different worlds one in watchmaking, the other in refreshment Seiko 5 Sports and Pepsi have somehow always vibed on the same frequency. Both are legends in their own lanes, adored by the youth, embraced by collectors, and known for riding the wave between classic heritage and next-gen creativity. So this collaboration? It just makes sense.
Pepsi has been shaking up global culture for over 120 years from Super Bowl halftime shows to unforgettable ad campaigns, it’s a brand that never sits still. Its logo has changed with the times, but the bold red, white, and blue always stayed iconic. And now, that evolution becomes wearable with a timepiece that gives you retro cool with a modern twist.
Two Icons. Two Sizes. Infinite Style.
Let’s talk watches. First up, there’s a 38mm model that’s pure vintage flair. Inspired by the Pepsi logo of the '90s, it comes with a sleek silver-toned dial, framed by white indexes and hints of blue that pop like a cold can on a summer day. Look closely at 6 o’clock and you’ll spot the Pepsi typeface straight out of the '90s, faithfully reproduced for the ultimate throwback detail. It's the kind of watch that feels as fresh as it does familiar.
Then comes the bold one: a 42mm Seiko 5 Sports GMT, decked out in deep blue and black modern, moody, and made to turn heads. Powered by Caliber 4R34, this beast lets you track two time zones at once, perfect for the globetrotter who never forgets their roots. Even the strap has attitude: it’s the first SKX GMT with a rugged silicone band “PEPSI” stamped proudly on the 12 o’clock side, and the iconic logo making a statement at 6. Talk about wrist presence.
Canned Cool & Collector’s Dreams
Each watch comes housed in packaging shaped like what else? A Pepsi can. These limited-edition pieces are as much about fun as they are about collectibility. Flip the watch over and you’ll find a transparent case back stamped with the Pepsi logo, the words “LIMITED EDITION”, and your very own serial number.
Whether you're in it for the nostalgia, the design, or the sheer joy of wearing two legends on your wrist, this collab fizzes with personality and purpose. It’s not just a watch. It’s a pop icon on your wrist.
