TAG Heuer Hosts A Glittering Celebration In Monaco For The 81st F1 Grand Prix

TAG Heuer Hosts A Glittering Celebration In Monaco For The 81st F1 Grand Prix

28 May 2024 |
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 TAG Heuer hosted a glamorous and unforgettable event on May 25, 2024, celebrating its long-standing partnership with the Principality of Monaco and Oracle Red Bull Racing during the 81st edition of the iconic F1 Monaco Grand Prix. The spectacular evening unfolded aboard the majestic Le Bougainville ship, anchored in the picturesque Port of Monaco, providing a stunning backdrop that embodied TAG Heuer's avant-garde spirit. The event was a tradition for the watchmaker, who is the official watch of the Monaco Grand Prix.

Julien Tornare, CEO of TAG Heuer, expressed the brand's enthusiasm for the occasion, stating, "Tonight is all about celebration. From our incredible drivers Max Verstappen and Sergio Pérez to the 20th season of Oracle Red Bull Racing, it is a weekend that keeps on giving, and we could not be more enthusiastic to be here all together, in this iconic setting that is Monaco. We are thrilled to commemorate these milestones with the Principality with whom the relationship has witnessed the birth of our most iconic chronograph."

 TAG Heuer at Monaco Grand Prix

The evening commenced with an animated cocktail reception, where guests mingled with Oracle Red Bull Racing drivers Max Verstappen and Sergio Pérez. The drivers shared insights and reflections on the day's qualifying session, offering exclusive previews of the upcoming race and amplifying the anticipation for the Grand Prix, which they have both conquered in past seasons.

 TAG Heuer Watches at Monaco Grand Prix

This year marked a significant milestone for Oracle Red Bull Racing, as the team celebrated its 20th thrilling season in Formula One. Since their debut, the team has achieved remarkable accomplishments, including their first podium finish in Monaco in 2006, their groundbreaking victory in China in 2009, and a string of World Championships in 2010, 2011, 2012, 2013, 2021, 2022, and 2023. These victories highlight the team's legacy and passion for excellence in motorsport. With the Monaco Grand Prix this weekend, Oracle Red Bull Racing eagerly anticipated this iconic race, hoping it would be the perfect 20th birthday gift – a spectacular win to crown their two decades of racing wonder.

Monaco Grand Prix

Following the yearly tradition, Max Verstappen, TAG Heuer brand ambassador and one of the most promising drivers in Formula 1, was presented with an exceptional gift by Julien Tornare. Verstappen received a personalized version of one of TAG Heuer's latest releases – a one-of-a-kind TAG Heuer Monaco Split-Seconds Chronograph, celebrating his outstanding achievements.

 TAG Heuer Celebration at Monaco Grand Prix

The watch features special details honoring Verstappen's career. The dates 2021, 2022, and 2023 are marked with stars on the 9 o'clock subdial, commemorating his triumphant World Championship victories, with the inscription 'World Champion' beneath. At 3 o'clock, Verstappen's iconic lion head logo and name are proudly displayed. Emblazoned at 1 o'clock on the sapphire crystal dial is the striking red number '1,' symbolizing his iconic racing number. On the reverse side, an engraving reads 'World Champion – Max Verstappen,' immortalizing his legacy on his wrist. This exceptional piece not only celebrates his achievements but also serves as a constant reminder of his remarkable journey in Formula 1, wishing him the best of luck for the upcoming race.

The evening's highlight was an enticing performance by the "Prince of Reggaeton" himself, Colombian singer J Balvin. He captivated the audience with an unforgettable show, as the dazzling lights of the Monaco harbor sparkled in the background.