TAG Heuer And Kith Revive The Iconic Formula 1 Series 1 In A Cutting-Edge Collaboration

THM Desk
2 May 2024 |
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In a collaboration that transcends the boundaries of luxury watchmaking and fashion, TAG Heuer and Kith have joined forces to reintroduce the iconic TAG Heuer Formula 1 Series 1, originally released in 1986. This cutting-edge partnership celebrates the enduring appeal of the beloved timepiece while infusing it with a fresh, contemporary perspective.


The TAG Heuer Formula 1 Series 1 holds a special place in the hearts of collectors worldwide. It was the first watch to bear the TAG Heuer name, captivating enthusiasts with its forward-thinking design and electrifying colorways. Over the years, it has become a highly sought-after vintage piece, with admirers flocking to secondary markets to recapture the timeless allure of this iconic timepiece.

In reviving the TAG Heuer Formula 1 Series 1, the brand has meticulously maintained the essence of the original while updating it with upgraded materials and contemporary flair. The original case supplier and mold used in 1986 have been employed, ensuring an authentic connection to the timepiece's heritage. While the original watch featured a plastic crystal, the updated model boasts a sapphire crystal, and the strap has been upgraded from plastic to rubber. Kith's founder, Ronnie Fieg, played a pivotal role in selecting the striking and exotic color combinations, infusing the collection with his distinctive design sensibility.


In a groundbreaking move, TAG Heuer has merged its logo with a collaborative partner for the first time, creating a reworked insignia that combines Kith and Heuer on the dial, rubber strap, and caseback. The dial also features Kith's motto "Just Us," paying tribute to Fieg's familial inner circle.

The TAG Heuer Formula 1 | Kith collection comprises 10 new watches, available in stainless steel bracelet or rubber bracelet editions. Seven watches are exclusive to Kith, paying homage to the brand's global network with vibrant colors and limited editions of 250 pieces each. Kith's exclusives also include two models with steel bracelets in blue-bezel and green, limited to 350 pieces each. TAG Heuer boasts two exclusives, limited to 825 pieces each, featuring vibrant blue and green accents on the bezel and strap, complemented by a black PVD case and a black dial. The highlight of the collection is the shared model between TAG Heuer and Kith, limited to 1350 pieces. This classic black-bezel watch with red accents, arrives on a steel bracelet with an eggshell dial, reminiscent of the patinated versions from 1986, offering an exquisite combination of modern features and vintage aesthetic appeal.


Throughout the collection, the TAG Heuer Formula 1 | Kith remains faithful to the original, drawing elements from the color combinations and small details that defined the Series 1. These features include the original form hour hand, a triangle with a dot inside at 12 o'clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie that adds character to the dial.


Each TAG Heuer Formula 1 | Kith will be presented in a high-end box that evokes its colorful design and reinforces its premium status. For the ultimate collectors, a highly coveted box containing all 10 limited-edition watches will be available, offering an exceptional and desirable presentation of the collection.

With this collaboration, TAG Heuer and Kith invite collectors to reignite their love affair with this distinctive, incredibly stylish model, rekindling the passion that the original TAG Heuer Formula 1 ignited in countless enthusiasts around the world.