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LVMH Watch Week 2025: TAG Heuer Unveils Groundbreaking Collections And Formula 1 Partnership

THM Desk
22 Jan 2025 |
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At the sixth edition of LVMH Watch Week 2025, TAG Heuer marked a significant milestone by announcing its return as the Official Timekeeper of Formula 1 on the sport's 75th Anniversary. The prestigious Swiss watchmaker showcased an impressive array of novelties, combining heritage, innovation, and motorsport excellence across multiple collections.

The Formula 1 Collection: A Tribute to Speed
Leading the announcements is the new TAG Heuer Formula 1 Chronograph collection, featuring four distinctive timepieces that embody the spirit of motorsport. These watches showcase titanium cases and bezels, demonstrating a perfect balance between durability and lightweight construction. The collection's standout features include precision-engineered tachymeters on aluminum inserts and sculpted pushers that emphasize their technical sophistication. The dial designs incorporate "running track" indexes and dynamic layouts, while the color palette draws inspiration from night racing, featuring bold red, electric blue, and lime green variants.

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Oracle Red Bull Racing Special Edition
A highlight of the Formula 1 collection is the Oracle Red Bull Racing special edition chronograph. Crafted from grade-2 titanium, this timepiece features a distinctive tachymeter bezel with forged carbon inserts. The dial showcases an opalin blue finish with a checkered flag pattern, complemented by red and yellow lacquered accents. The watch's bi-colored blue-and-red strap mirrors the team's iconic livery, while the engraved caseback bears both Oracle Red Bull Racing and TAG Heuer logos.

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Carrera Collection: Heritage Meets Innovation
The TAG Heuer Carrera lineup received several notable additions, including the remarkable Carrera Chronosprint x Porsche Rallye. This limited edition piece pays homage to the 1965 Monte Carlo Rally, available in stainless steel (911 pieces) and 18K 3N yellow gold (11 pieces). The watch features the innovative TH20-08 Chronosprint movement, uniquely replicating a Porsche 911's acceleration pattern through its central second hand movement.

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Purple Innovations and Diamond Luxury
TAG Heuer expanded its Carrera collection with striking purple-themed Chronograph and Tourbillon models. These pieces feature sophisticated black-to-purple gradient dials beneath domed Glassbox crystals. The Chronograph version utilizes the Calibre Heuer 02 (TH20-00) movement with an 80-hour power reserve, while the limited-edition Tourbillon (200 pieces) showcases the precision of the Heuer 02 (TH20-09) tourbillon movement. TAG Heuer introduced diamond-set versions of the Carrera Chronograph in blue and powdery pink for luxury enthusiasts. These 39mm timepieces feature 72 diamonds on the flange and 11 chaton diamond indexes, powered by the in-house Heuer 02 movement with an 80-hour power reserve.

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Embracing Elegance: The Carrera Date Collection
The TAG Heuer Carrera Date collection is completing the new releases, presenting 36mm models in powdery pink and lilac. These watches combine refined aesthetics with practical functionality, featuring sunray-brushed and snail-brushed dials adorned with diamond indexes. The Caliber 7 automatic movement provides a reliable 56-hour power reserve, making these pieces perfect for daily wear while maintaining TAG Heuer's connection to its motorsport heritage through subtle design elements.

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This comprehensive release at LVMH Watch Week 2025 reinforces TAG Heuer's position at the forefront of luxury watchmaking, successfully blending its racing heritage with contemporary design and technical innovation. From high-performance chronographs to diamond-set luxury pieces, the new collections demonstrate the brand's versatility and commitment to excellence in horological craftsmanship.