TimeForArt Supports Artists With A One Of A Kind Watch Auction
While deeply intertwined, the worlds of art and horology rarely come together in meaningful collaborations. TimeForArt seeks to change that by launching the first-ever benefit watch auction to support contemporary art and artists. With the theme of artists for artists, all featured watches are either unique collaborations with world-renowned artisans, interventions by leading contemporary artists, or bespoke examples of innovative craftsmanship.
TimeForArt is a curated benefit watch auction of exceptional timepieces from the world’s greatest watchmakers. 100% of the proceeds directly enable today’s most visionary artists, through Swiss Institute’s exhibitions, public programs, artist residencies, education & community engagement workshops – which are all offered free of charge to the public. Following the heartwarming wave of generosity and enthusiasm from its inaugural edition in 2022, Swiss Institute is thrilled to unveil TimeForArt’s second edition.
Swiss Institute (SI) is an independent non-profit space for international contemporary art. Open to all and always free of charge, its innovative exhibitions, education workshops, and public programs make SI one of New York City’s pioneering venues for art since 1986.
This year, the TimeForArt 2024 edition features unique contributions from 25 distinguished watch brands, ranging from cutting-edge independent watchmakers to renowned luxury watch brands. Each one-of-a-kind timepiece created for TimeForArt expresses the most artistic elements of contemporary watchmaking, shining a light on the creative core of today’s horology.
Participating Brands:
Anoma
Armin Strom x Franz Gertsch
Baltic
Biver
Breitling
Bulgari
Carl F Bucherer x Hodinkee
Chanel
Chopard
Czapek
Dennison
Furlan Marri
HYT
Louis Erard
Massena LAB x Raúl Pagès
Maurice Lacroix
Perrelet
RESERVOIR
Ressence
Reuge x ECAL
Sartory-Billard
Speake Marin
Toledano & Chan
UNIMATIC
Zenith