Tudor and Visa Cash App RB Team Rev Up for a Thrilling 2024 Formula 1 Season Announcing a New Sponsorship Deal

THM Desk
7 Feb 2024 |
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Tudor, the renowned luxury watchmaker and sister brand of Rolex, the official timekeeper of Formula 1, has just dropped a bombshell in the world of motorsport. In an exhilarating announcement, Tudor has unveiled a groundbreaking partnership with none other than the Visa Cash App RB Team for the thrilling 2024 season of Formula 1.

Prepare to be dazzled as Tudor joins forces with the junior team of the Red Bull Group, marking a pivotal moment in the realm of racing. This partnership isn't just about branding, it's about embracing the shared passion for speed, precision and pushing the limits of performance.

Formerly known as Alpha Tauri, the newly branded Visa Cash App RB Team has race winning Aussie sensation Daniel Ricciardo and the young prodigy Yuki Tsunoda behind the wheel. The team has undergone a thorough makeover, which is not only cosmetic but has been conducted across the management and engineering departments as well.

Get ready to feast your eyes on the unveiling of the 2024 challengers from Visa Cash App RB Team, poised to make their grand entrance at a spectacular launch event in none other than the electrifying city of Las Vegas on February 8th. These cutting-edge racecars won't just bear Tudor's inspired livery, they'll embody the very essence of Tudor's motorsport ethos. Each curve, each line, meticulously crafted to reflect the relentless pursuit of excellence that defines both Tudor and the Visa Cash App RB Team.

About the partnership, Tudor CEO Eric Pirson said, “Tudor has always been fueled by a daring spirit, a consistent will to do things differently. And this spirit - call it Born to Dare - is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge”. 

And let's not forget the significance of this partnership. As the graduating team within the Red Bull family, the Visa Cash App RB Team is on the brink of greatness, poised to make the leap to the pinnacle of motorsport. With the backing of Tudor, a brand synonymous with precision and performance, the stage is set for a truly legendary journey.

For fans of Formula 1, this partnership heralds a new era of excitement and competition. Get ready to witness the emergence of a new competitive persona for the team, fueled by Tudor's indomitable spirit and unwavering commitment to excellence.

So, mark your calendars, set your reminders, and get ready to be swept away by the thrill of speed and innovation. Tudor and the Visa Cash App RB Team are gearing up to redefine the limits of possibility, one race at a time. Don't blink or you’ll miss the fiery spirit of the fire-breathing 1.6l V6 turbocharged hybrid monsters from Visa Cash App RB Team, that can reach 0-100 kph in as fast as 1.6 seconds.

Mark your calendars for February 21-23 to get a glimpse of the cars in action for the first time. The 2014 Formula 1 Pre-Season Testing will commence at the Bahrain International Circuit.