A Red And Black Affair: Time Avenue Hosts India’s First Tudor Meet
3 min read
In a landmark moment for India's luxury watch scene, Time Avenue hosted the country's first-ever Tudor collectors' meet at its opulent lounge, marking a significant milestone for both the boutique and the brand. Located in the heart of Mumbai, Time Avenue has long been a premier destination for discerning watch enthusiasts, housing some of the most prestigious names in horology. Renowned for its commitment to offering unparalleled experiences, Time Avenue was the perfect partner for this momentous event.
Now celebrating its 26th anniversary, Time Avenue's new, larger location at 78 Turner Road, Bandra West, represents a bold leap forward. With a space nearly three times the size of its previous address, the boutique provides an even more expansive selection of timepieces and an elevated shopping experience that is both luxurious and immersive. This new chapter in Time Avenue’s story aligns perfectly with the grandeur of the Tudor event, which was hosted by owners Viraal and Nikki Rajan.
For this exclusive gathering, the Time Avenue lounge was transformed into a striking red-and-black Tudor-themed environment, echoing the brand's bold and dynamic identity. As guests mingled, the atmosphere was infused with nostalgia, as vintage Tudor timepieces adorned the wrists of many, showcasing the brand’s evolution and timeless appeal.
Among the distinguished representatives from the brand were Alexandre Tabary-Devisme, General Manager of Tudor Watches, and Roland Enderli, Sales Director of Tudor, both who engaged with collectors throughout the evening. Roland captivated the audience with his deep insights into Tudor’s philosophy, highlighting the brand’s remarkable journey and giving a glimpse into what the future holds, sparking much excitement among the guests. Tudor’s rich history, marked by adventure, innovation, and craftsmanship, has made it a beloved name in the watch world. From the iconic Black Bay collection to the ruggedly elegant Pelagos, Tudor watches perfectly balance heritage and modernity.
"It’s incredible to finally have a Tudor-focused meet in India. The energy here is amazing, and it’s great to see so many collectors in one place," said Kyan Bharucha, Director of Bayside Sports. Fellow collector Shreyam Desai echoed the sentiment: "Attending the Tudor watch event was a remarkable experience that deepened my appreciation for the brand. The vibrant atmosphere, filled with fellow collectors and industry experts, allowed for insightful discussions on craftsmanship and design. Seeing the latest collections up close, especially the Pelagos line, showcased Tudor’s fusion of heritage and innovation. It reaffirmed my admiration for Tudor's commitment to Swiss watchmaking excellence."
True to their reputation, hosts Viral and Nikki Rajan ensured every detail of the evening was impeccably curated, from the ambiance to the hospitality. Their dedication to creating a luxurious and welcoming environment made the event a resounding success, further cementing Time Avenue's position as the pinnacle of watch culture in India.
The Tudor collectors' meet at Time Avenue was not just an event; it was a celebration of craftsmanship, heritage, and the thriving luxury watch community in India. It showcased the enduring appeal of Tudor and its ability to unite enthusiasts through shared passion and appreciation for the art of watchmaking. With such an exceptional evening, Time Avenue has once again proven its status as a true leader in the world of luxury timepieces.
