Save The Date: Watches And Wonders 2026

The horological world's most prestigious event is returning to Geneva! Mark your calendars for Watches and Wonders 2026, taking place from April 14-20, 2026 at Palexpo Geneva, with public days from April 18-20.

Building on 2025's Record-Breaking Success
Following the tremendous success of Watches and Wonders 2025, which welcomed 60 exhibiting brands – up from 54 the previous year, the 2026 edition promises to be even more spectacular. The 2025 show marked several historic milestones, including the arrival of BVLGARI and 6 new independent brands, making it the largest luxury watch fair to date. The 2025 edition showcased remarkable trends that are likely to continue influencing the industry, with lots of blue, lots of smaller case dimensions, and lots of precious metals dominating the releases. Notable highlights included the return of the Cartier Tank à Guichets and Patek Philippe's 15 stunning models, including a Quadruple Complication.

What to Expect at Watches and Wonders 2026
Based on the continued growth and evolution of the event, attendees can anticipate:
-Expanded Brand Portfolio: Following 2025's expansion to 60 brands, expect an even more diverse lineup of prestigious manufactures, independent watchmakers, and innovative newcomers.
-Cutting-Edge Innovations: The latest technological advances in movement engineering, materials science, and sustainable watchmaking practices.
-Immersive Experiences: Enhanced booth presentations, guided tours, and hands-on demonstrations that bring the art of watchmaking to life.
-Educational Programming: Workshops, lectures, and exhibitions exploring the rich heritage and future of Swiss timekeeping.

Industry and Public Access

The week-long celebration opens exclusively to industry professionals, press, and VIP guests from April 14-17, followed by three public days from April 18-20. This format allows serious collectors and enthusiasts to discover the year's most significant horological innovations and interact directly with brand representatives and master watchmakers. Whether you're a seasoned collector, industry professional, or passionate about the art of timekeeping, prepare for seven days of horological excellence in the heart of Geneva's prestigious watchmaking heritage. The city transforms into the global epicenter of luxury watchmaking, with parallel events, exhibitions, and presentations throughout Geneva's prestigious watch district.

More information about exhibitors, ticketing, and special programming coming soon.