Watches And Wonders 2025: Maurice Lacroix Celebrates Half A Century With The 1975 Collection

Kicking off a landmark year celebrating 50 golden years of Maurice Lacroix, the brand the launches the 1975 Collection at Watches and Wonders 2025. This striking new lineup, available in both automatic and quartz variations, effortlessly blends vintage charm with contemporary refinement. With sleek proportions, sophisticated styling, and an unmistakable air of timeless elegance, the 1975 Collection is a nod to the brand’s illustrious past while looking boldly to the future.

The 1975 Collection includes a series of masterfully crafted timepieces designed to win the hearts of watch aficionados. Drawing inspiration from the brand’s iconic Les Classiques series of 1988, this collection reimagines vintage design with a contemporary twist, incorporating exquisite materials and modern craftsmanship.

Refined, Versatile, and Designed for the Ages

The 1975 Automatic, available in 36mm and 40mm, merges traditional design with Swiss mechanical excellence. For those who prefer quartz precision, the 1975 Quartz comes in a 39mm case, offering the same timeless appeal with effortless accuracy.

Each timepiece features a choice of three dial colors blue, black, or silver with faceted dauphine-style hands and trapeze-shaped hour markers, all meticulously diamond-polished. A stunning sunbrushed dial plays beautifully with light, while the automatic models display the date at 3 o’clock, and the quartz models position it at 6 o’clock. Completing the ensemble, a central sweep seconds hand adds a touch of dynamism to each reference.

Exhibiting Maurice Lacroix’s signature attention to detail, every model in the 1975 Collection features a Masterpiece-specification case, elegantly combining brushed and polished surfaces. A closer look at the caseband reveals a remarkable interplay of finishes, a testament to the brand’s skillful craftsmanship.

The collection offers two strap choices: a sophisticated 5-row steel bracelet with a folding clasp or a sleek leather strap embossed with the Maurice Lacroix logo. Thanks to the brand’s Easy Strap Exchange System, wearers can switch between the two with just a few simple clicks, adapting their watch to suit any occasion. While the 1975 Automatic and Quartz models differ slightly in movement, they share the same refined aesthetics, strap options, and impeccable case execution making the family resemblance unmistakable.

As Maurice Lacroix marks half a century of watchmaking mastery, the 1975 Collection stands as a tribute to its rich history, a bold statement for today, and a promise of timeless elegance for the future.