Backes & Strauss

The oldest diamond company in the world, Backes & Strauss, was established in London in 1789 and has successfully applied its centuries-old knowledge of diamonds to the luxury watchmaking industry. The brand is renowned for its exquisite timepieces, which combine sophisticated horological artistry with flawless diamond craftsmanship to create watches that are both precise and brilliant.

Beginning as a diamond trading business, Backes & Strauss gained a reputation for supplying the best diamonds possible from all over the globe. Their watchmaking has continued this tradition of excellence in diamond cutting and polishing, guaranteeing that every watch is set with the finest, flawlessly cut diamonds. Each and every watch that the brand produces demonstrates its dedication to excellence. Every Backes & Strauss watch is made by hand in Switzerland using a blend of modern designs and age-old watchmaking methods. The end product is a line of watches that are exquisitely beautiful in addition to being dependable and accurate. Famous collections include the Regent Collection, these exquisite timepieces, which are modelled after Regent Street in London, combine traditional styles with superb diamond settings to create a timeless sophistication. The Piccadilly Collection, named after the renowned Piccadilly Circus, these timepieces showcase the brand's love of glitz and sophistication with their round cases and exquisite diamond detailing, Piccadilly Princess Royal Colours is one of the exclusive models of this collection. The Collection Victoria, this line of watches pays homage to Queen Victoria with elaborate and romantic designs, frequently with floral themes.

Bespoke services are provided by Backes & Strauss, enabling customers to design custom watches. Each watch can be made to match the specific tastes and preferences of the customer, from choosing the best diamonds to altering the design, making it a genuinely one-of-a-kind creation.