Fossil X Maui And Sons X Madrid: Do You #LiveToSkate Or #LiveToSurf?

Skating over the sleek decks of the ‘80s and surfing further into the flashy summers of the ‘70s- Fossil combines with two ingenious brands to reconnect with heritage roots and come up with the summer-lovers’ dream pieces.

Fossil is ecstatic to announce collaborations with two classic American labels, Maui and Sons and Madrid Skateboards, both of which pay respect to our vintage roots. The Maui and Sons x Fossil and Madrid x Fossil collaborations highlight the traditions of the skateboarding and surfing communities, with both brands' legacies spanning decades. Along with the launch of the collections, Fossil is engaging with surf and skate athletes to show why they #LiveToSurf and #LiveToSkate, showcasing their passion, values, and how skateboarding or surfing is a fundamental part of their lifestyle. Beginning June 20, both exclusive collections will be available at Fossil, Maui and Sons, and Madrid.

Are you ready to surf?

Maui and Sons was first presented in 1980 in entrepreneur Jeff Yokoyama's home of Maui, and the action sports apparel brand has since grown into a popular staple across the beaches of Southern California. The Maui and Sons x Fossil line celebrates this rich legacy with two solar-powered timepieces manufactured with more eco-friendly materials, both inspired by the brand's objective to combine an active lifestyle with gratitude to nature.

Based on our classic dive-inspired watch platform, the Maui and Sons x Fossil FB-01 Solar-Powered Watch is built around the surf brand's iconic '80s cookie emblem – a homage to the Yokoyama family chocolate chip cookie recipe. The watch features a 42mm casing made of #tide ocean material®, a rotating bezel and nylon straps, all of which are made with recycled, ocean-bound plastic waste which is converted into durable plastic strengthened with natural fiber.

The Maui and Sons x Fossil Solar-Powered Analog-Digital Watch also come with a solar-powered rechargeable battery, a castor oil topring and case (42mm), and velcro recycled polyethylene tetraphyte (rPET) straps. Maui and Sons' prominent brand colors, especially their surf-inspired rainbow gradient, are embraced in this piece.

Both watches in the collection come packaged in a limited-edition Maui and Sons x Fossil collectible tin with an enamel-filled Maui and Sons cookie logo on the caseback. The timepieces will cost INR 11,550/- (FB-01 Solar-Powered Watch) and INR 14,630/- (FB-01 Solar-Powered Watch) (Solar-Powered Analog-Digital Watch).

Madrid, who was born in Southern California, has been handcrafting skateboards since 1976. Our businesses collaborated on the Madrid x Fossil line to create a limited-edition timepiece and an exclusive skateboard dedicated to Madrid's famous skateboard decks from the 1970s. The Madrid x Fossil Neutra Chronograph Watch (44mm case) stars a maple wood veneer dial, black griptape-textured subeyes, a chronograph function with a 30-minute elapsed timer, and brown eco-leather straps (our same high-quality leather tanned via a resource efficient process).

The limited-edition box set contains a branded bottle opener and a 1:8 scale fingerboard in addition to each timepiece. The packaging is a one-of-a-kind maple veneer box with matching griptape and a halftone dot pattern evocative of Madrid's designs from the 1980s.Each set is furnished with an individually numbered plaque and will launch for INR 21,560/-

Elaborating on the collaboration in relevance to the Indian Market, Johnson Verghese, Managing Director, Fossil India remarked, “Imbibing cultural and communal motifs by translating it into intricate designs is what showcases the heritage of a product, and that is what makes each of these collaborations truly unique. Paying homage to your roots, weaving in with sustainably sourced materials, and creating an avant-garde masterpiece is completely in alignment with Fossil’s ideologies as well, and hence, we are extremely proud and elated to showcase these collections to our customers in India. We’ve witnessed increasing interest from them in homegrown collaborations and are confident that they will be inspired by the pro-planet message we are aiming to spotlight!”

What a unique way to respect your roots and bring homegrown collaborations to the Indian markets!