TIMEX

Timex gets groovy with the Coca-Cola 1971 Unity Collection

What is the first thing that comes to your mind when you hear “I’d Like To Buy the World A Coke?” The famous Italy Hilltop 1971 commercial of Coca-Cola comes to life in front of your eyes. What if you could experience the same emotion through a watch? 

Leading giants Timex and Coca-Cola have come together with an iconic launch of their limited-edition watches, namely Timex Standard, Q Timex, and Timex T80. This iconic drop brings together vibrant colours and classic imagery together to unite the cry of tolerance with hope. It also reinforces America’s creativity, which they want the Indian consumers to strongly connect with.

The Hilltop commercial for Coca-Cola was one of the most persuasive advertising of all time. Its themes of peace, love, harmony, and hope perfectly characterized the changing cultural scene of the 1970s when it was first broadcasted in 1971. 

The classic quote from the jingle, “I’d Like to Buy the World a Coke,” became a campaign slogan for sensitivity and wish almost overnight, elevating the bottle from a remedial course enjoyed by millions around the world—to a richer notion that still represents a shared experience between all people even now.

As for Timex India, its rich history resonates with the unity collection. From symbolising independent women in the 20th century to earning the name of people’s watchmaker, this brand is an embodiment of impeccable craftsmanship, quality and design. Rebel watchmakers for a cause right from 1854, its utilitarian nature makes it a preferred choice. 

While the industries of these outstanding American businesses differ, they share a common belief in each of their products, whether an antique watch or an ice-cold bottle of Coke. What do Timex India and Coca-Cola have in common? Asking someone for a bottle of Coke equated to the gesture of asking someone for the time. Beliefs of overcoming obstacles, starting a decent dialogue, and forming a connection. 

What does this collaboration entail?

The perfect blend of the quintessential Timex and the heritage of Coca-Cola. This partnership celebrates a historic moment.  

T-80 Unity Collection
Timex T80: A statement piece

 

The digital Timex T80 blends brilliant and whimsical color with a timeless message of compassion and peace by playing the legendary song ‘Hilltop’: ‘I’d like to teach the world to sing (in perfect harmony).’ Combine it with your next Indo-western ensemble to make a statement while remaining elegant.

The original Timex Standard features a fierce and brilliant Coca-Cola logo, which gives the wearer a long-lasting smile.

Timex x Coca Cola Unity Collection
Timex Standard features a fierce and brilliant Coca-Cola logo, which gives the wearer a long-lasting smile.

Its versatility allows it to be worn with athleisure or an all-white ensemble. If you need a touch of quirk, you know what to wear.

The renowned Q Timex, detailed with vintage hues and designs from the 70s, is an iconic sign of peace evoking a spirit of love and togetherness. Screaming vintage, you can pair this watch with formals, Indian wear or even for a soiree.

Q Timex, detailed with vintage hues and designs from the 70s.
Q Timex, detailed with vintage hues and designs from the 70s.

It also brings out the sentiment of affordability with its price range of INR 7995/- to INR 13995/-.

The intricacies, loud colors, and tinge of nostalgia add a celebratory element to this launch. The timeless spirit of togetherness, optimism, love, and wishfulness is a cheerful reminder to seize opportunities for bonding whenever they present themselves.

Lastly, this launch is here to leave you inspired to make time for what matters, with the DNA of Coca-Cola and Timex glued to your wrists. 

The Hour Markers

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