A value proposition
For a brand that began by assembling watch parts procured from the Jura region of Switzerland, Tissot has surely come a long way. Starting with the name of the brand, the evolution of Tissot is quite exceptional. Chs Tissot & Fils was founded by Charles-Félicien Tissot and his son Charles-Émile Tissot in Le Locle in 1853. As ownership of the company changed, the name changed as well.
1853- Ch. Félicien Tissot & Fils
1865 – Charles- Émile Tissot & Fils
1917 – Chs. Tissot & Fils – SA.
1930 – SSIH
1976 – Tissot Marché Suisse SA
1982 – Tissot SA.
Over the years, under various technological advancements and market trends, Tissot has been manufacturing high-quality watches at accessible prices. Besides the “swiss-made” credibility that it comes with, the brand is also associated with various world renowned sports events and personalities. From being the first ever official timekeeper at the 2015 NBA to various collaborations with Moto GP, Tour de France, FIBA and so on, Tissot is a globally respected brand that is not just limited to the “wealthy-buyers’ – a value proposition in the true sense of the word.
Here are some of our picks for a value proposition around Rs. 50,000/-
Heritage Visodate Automatic
What is the Visodate? Back in the 1950s, Tissot celebrated its centenary with a series of innovations—one of which was the integration of a date function to the automatic mechanism in a watch called Visodate. Voila! This 40mm steel day-date, both classic and utilitarian, oozes some serious vintage vibes. Powered by the ETA 2826-2 automatic movement with a power reserve of 38 hours, this watch is available in a wide range of colors and strap combinations to suit your mood for the day. The quintessential everyday watch.
Priced at Rs. 44,500/- to Rs. 49,000/- depending on the model of choice
PRX Powermatic 80
Talk about an integrated bracelet, sports steel watches, and we’ve got your attention. This watch has literally broken the internet and we couldn’t agree more. The PRX powermatic 80 watch is the epitome of VFM (Value for money). An automatic watch that is powered by the energy of the person who wears it. Basically, your wrist movement enables the mechanism to run. And if you don’t wear it, that power-reserve ‘powered’ by the ETA 2824-2 calibre with which he patented Nivachron balance spring will keep it going for a whole three days. At a versatile size of 40mm and a thickness of 10.9mm, it is quite a party on the wrist.
Automatic versions priced around Rs. 50,000/- depending on the model of choice
Gentleman Powermatic 80 SILICIUM
Here’s another Powermatic 80 but with a higher level of accuracy, so to say. Since the magnetic fields generated by your innumerous electronic devices interfere with the accuracy of movement of your watch, Tissot introduced silicium components for this one. Silicium offers a far greater resistance to the magnetic fields produced by everyday objects such as mobile phones, televisions, computers, hairdryers, radios or the magnetic closures on handbags. Sporting a nice play of a brush & polish finished bracelet, this handsome 40mm automatic watch is available in a variety of colors including green, blue, grey and brown. Gentleman or not, it personifies elegance.
However, priced at Rs, 58,500/- and upwards depending on the choice of model, this one here is slightly steeper.
Le Locle Automatic Lady
Why Le Locle? Well, it is the cradle of the watchmaking industry and the hometown of Tissot. This petite and beautiful 25.30mm round case is a part of that very ‘Le Locle’ collection. The Le Locle Lady Automatic houses the ETA 2671 calibre with 38 hours of power reserve, all with a weight of merely 32 grams on the wrist, making it a powerful yet delicate watch to wear.
Priced around Rs. 39,000/- this watch will go under the radar but with a subtle punch for the wearer.
Heritage Porto Small Lady
The Tissot Heritage Collection revisits timepieces that testify to the heritage of Tissot.
Hailing from the rich history of over 16 decades, here is just another jewel of the crown – the ‘Porto’ small lady watch. Sporting the ETA E61.031 quartz movement, this 30mm tonneau shaped watch will turn a few heads.
Available in a variety of colours and with several strap options, this watch retails for around Rs. 30,000/- Tell me that’s not a value proposition…
Tissot is one of the oldest watch brands, delivering Swiss excellence since its inception, but one that still has its ‘feet on the ground’. Manufacturing qualitative watches at honest prices and designs that give various other, prestigious brands a run for their money. History has it. Tissot is here to stay & surprise.