Swapping the silver screen for the golf greens of Switzerland – George Clooney was the guest of honour at a special event on Saturday night in Cry D’Er to mark this year’s OMEGA Masters tournament. The renowned star is a long-standing OMEGA ambassador and has been on hand throughout the decades to celebrate the brand’s many passions – from moon landing anniversaries to new Speedmaster watches. This time, the occasion was all about golf, and George joined a host of other celebrity guests at an altitude of 2,200m, where the evening’s celebrations took place.
Raynald Aeschlimann, President and CEO of OMEGA, said “We’ve been the title sponsor of this mountain golf tournament for 21 years, but it’s the first time we’ve welcomed George here. He’s brought some real star quality to the occasion, and it’s an honour for us to share this amazing location with him. It’s great to show him this side of Switzerland, as well as our brand.”
When appearing on stage at the event, George Clooney said “I can see why OMEGA loves it here so much. This brand always does everything to the highest standard, and in terms of a golf tournament, I can’t think of a better location or title host. I’m thrilled to share this special moment with them.” The event was also an opportunity to share a behind-the-scenes look at OMEGA’s new Speedmaster ’57 campaign – in which George Clooney takes a lead role. After sharing an exclusive image with guests, George said, “My father always wore an OMEGA. It was the epitome of class. When I first started working with OMEGA 20 years ago, I went through his attic and I found it, and I wound it and it worked. I started with that, and the ’57 is just a beautiful watch.”
Accompanying George at the Saturday night occasion were other friends of OMEGA, including the Olympic Games snowboarder, Shaun White, and his partner, Canadian actress Nina Dobrev, along with American actors, Paul Wesley, Glen Powell, his partner Jehane-Marie Paris and Anthony Anderson. Played at the Crans-sur-Sierre Golf Club between August 25 – 28, the OMEGA Masters is one of OMEGA’s sporting highlights of the year.
Originally called the Swiss Open when it was first played in 1923, the high-altitude competition has remained at the same venue since 1939, making it the oldest golf tournament in Europe to be played on the same course every year. OMEGA claimed the naming rights in 2001.