MB&F created the first M.A.D.Gallery in 2011 in Geneva as a platform to showcase MB&F Machines, MB&F Co-creations, along with carefully-curated kinetic and mechanical art pieces by various artists from around the world.
In collaboration with Swiss-based agency Voltige Design & Architecture, MB&F has redefined the interior design and architectural identity for its M.A.D.Galleries and the new MB&F Lab spaces. These will showcase MB&F Machines with a curated selection of kinetic art pieces, in more intimate spaces than a full-fledged M.A.D.Gallery.
MB&F and The Hour Glass has recently announced the opening of the first MB&F Lab in the world at the iconic Raffles Hotel in Singapore. This is the first iteration of the new MB&F Lab concept and marks an exciting new chapter for MB&F and The Hour Glass. The opening of the first MB&F Lab is also a testament to the maturity of watch collectors and connoisseurs in Singapore.
“Singapore, even though a small country, has garnered the largest community of MB&F collectors in the world.” Max Büsser, Founder and Creative Director of MB&F remarks, “This is as much due to the sophistication and passion for artisanal watches from the Singaporean public as to the incredible energy The Hour Glass Group has put into educating collectors about high-end independent artisanal watchmaking.”
This boutique is located on the first level of the Raffles Hotel Arcade and presents a new hybrid retail experience, similar to the M.A.D.Gallery, in a more intimate space.
The MB&F Lab in Singapore follows the recently revamped architectural identity of the M.A.D.Galleries. Its clean, crisp, gallery-like interiors in white provide the perfect canvas for the new interior design. Focal in the boutique is a giant reflective lens in blue, bespoke domed glass display cases for watches, accompanied by custom-made mid-century-inspired tables and matching furniture.