Catch It If You Can: M.A.D.2 LIVE On Tour

The M.A.D.2, introduced in 2025, marked a bold creative outlet for designer Eric Giroud a timepiece that channelled the raw, kinetic energy of 1990s club culture. Drawing visual cues from vinyl records and DJ turntables, it paid homage to an era defined by music, movement and endless nights behind the decks. Subsequent editions Green, Orange, R&B and REDemption expanded its expressive palette, but its latest iteration takes a more experiential turn.

M.A.D.2 LIVE

The M.A.D.2 LIVE is conceived as an event-exclusive edition, launched at the Windup Watch Fair on May 1, 2026, and available only across a series of global appearances throughout the year. Visually, the watch is defined by a striking silver dial plate, accented by an electric blue winding rotor and matching hour and minute discs—resulting in a composition that is both vibrant and wearable. It is paired with a crisp white rubber strap and an engraved deployant clasp, each piece uniquely marked with the city code of one of the 13 tour destinations.

Availability follows a deliberately limited and interactive model. At each location, a small number of pieces will be released via a mini-raffle. Visitors to the M.A.D.Editions booth can enter by scanning a QR code, with winners announced a few days after each event.

In line with its community-driven approach, the M.A.D.Editions team will travel globally through the year, offering collectors a rare opportunity to acquire the M.A.D.2 LIVE in person turning the act of purchase into an experience.

Technical Specifications

Movement

• Swiss-made Manufacture La Joux-Perret calibre G101
• Bi-directional jumping hour and trailing minutes module developed by MB&F
• Case fitting diameter: 25.6mm (11 ½’’’)
• Height: 4.45mm
• Frequency: 4Hz / 28,800 vph
• Jewels: 24
• Power reserve: 64 hours
• Automatic winding

Case

• Stainless steel (316L)
• Dimensions: 42mm diameter × 12.3mm thickness
• Water resistance: 30m (3 ATM / 90 feet)
• Sapphire crystals (front and back), anti-reflective coating

Strap & Buckle

• Leather strap with stainless steel folding buckle
• White rubber strap with stainless steel folding buckle (M.A.D.2 LIVE)