A Season Of Sparkle In Rado’s Hidden Alpine World

Rado imagines the festive season as a magical alpine world brought to life by a comet of sparkling dust. As it travels across this hidden landscape, a fairy-like figure awakens with a beating mechanical heart, and three whimsical realms unfold, each inspired by a special timepiece. The campaign blends childhood nostalgia, cosy winter moments and the joy of gifting, while highlighting Rado’s strength in design, innovative materials and contemporary Swiss watchmaking.

The first realm is a world of ice and crystal that reflects the True Square Open Heart. Its polished white high-tech ceramic case, crown and bracelet, rhodium coloured dial with a diamond like granular finish, and 12 diamond indexes capture winter’s shimmer. The open worked dial reveals the Rado calibre R734 automatic movement with its lively balance wheel and festive rose gold coloured hands. Deeper inside the mountain, the Captain Cook High-Tech Ceramic Chronograph appears in a glowing golden cavern. Its two tone black high-tech ceramic construction with polished and matt contrasts, rose gold coloured details and R801 automatic movement with a 59 hour power reserve create a star-like brilliance, supported by a precise chronograph and 30 bar (300m) water resistance.

The final setting is a glittering desert inspired by the Centrix Diamonds, entered through a radiant ring echoing its diamond filled bezel. The watch’s 71 naturally occurring Top Wesselton VS SI diamonds, brown mother of pearl dial and rose gold coloured bracelet with polished brown high-tech ceramic links create an elegant, jewellery like presence in a compact 35mm case. Together, these three timepieces and their enchanting worlds capture the warmth, mystery and magic of the festive season, inviting everyone to celebrate and feel the moment.