Exploring New Possibilities In Watch Design, Seiko Introduces The Power Design Project Collection

In 2022, Seiko’s design team revived the “power design project,” an initiative that originally ran from 2001 to 2009. This internal program was conceived to encourage Seiko’s in-house designers to explore design possibilities in a way distinct from their usual style of work. Upon the initiative’s revival, the project returned with renewed energy, aiming to propose fresh and unconventional concepts that break free from traditional norms. The theme chosen for this inaugural return was REBIRTH. Seven timepieces from Seiko’s extensive historical archive were reimagined from a modern perspective, each showcasing the creativity and forward-thinking vision of the design team.

Today, one of the standout pieces from the 2022 power design project is reborn as a limited-edition Seiko timepiece and is being introduced as the first watch in the new power design project collection. The new creation is inspired by a 1984 model that was widely acclaimed in Japan and known as the Tissé. While the original watch was worn more as an accessory than a conventional timepiece, it stood out for its significance in both design and technology. At its heart was the world’s smallest quartz movement at the time, developed by Seiko. This ultra-compact movement enabled a dramatically reduced case diameter, resulting in a minimalist, bead-like form. It also introduced a new way of wearing watches, known as “loose fit,” which became a popular trend in Japan.