The Tiffany Timer: When High Jewelry Meets Serious Timekeeping

Unveiled at LVMH Watch Week 2026, the Tiffany Timer is a 40mm platinum chronograph, limited to 60 pieces and powered by a customized Zenith El Primero. The name is taken directly from Tiffany’s own history of timing instruments and chronographs, but the watch itself is entirely contemporary. It doesn’t ask to be read as a revival, or as an act of brand archaeology. Instead, it places Tiffany back into territory it has occupied for far longer than its modern watch output suggests: serious timekeeping, approached from the standpoint of a jeweler.

Twelve baguette-cut diamonds mark the hours on the surface, chosen for how they read rather than how they sparkle. Baguettes offer flat surfaces and controlled reflections, reducing glare and keeping the dial easy to read. In this context, the diamonds function like applied indexes on a traditional chronograph. The dial itself is, naturally, in Tiffany Blue. This was never a neutral design choice and could not be treated as “simply a color.” It is a house signature with a long commercial and cultural history, and that places a different responsibility on its use.