Celebrating The Pioneering Women In The World of Watches : India Is Shining
11 min read
Maybe it’s because women have always known that time is precious—and now they’re demanding watches that prove it. For decades, the watch industry assumed women preferred delicate, quartz-powered pieces more for fashion than function. But times are changing. Women today, be it collectors, professionals or enthusiasts are gravitating toward mechanical masterpieces, intricate complications, bold designs, and a greater appreciation for horology’s true craftsmanship.
In a recent Watch Industry Spotlight webinar hosted by Deloitte and Watch Femme, an esteemed panel of experts discussed the evolving role of women in the luxury watch market. The panel included Ilaria Resta, CEO of Audemars Piguet, Amanda Mille, Brand and Partnerships Director at Richard Mille, renowned journalist and Co-Founder of Watch Femme Suzanne Wong, and Karine Szegedu, Consumer Industry Lead and Audit Partner at Deloitte Switzerland. The discussion centered on how perceptions of women buying luxury watches have shifted over time. Notably, the panel pointed out that in 2024, smartwatches have surpassed traditional timepieces in popularity among female consumers. Karine Szegedu highlighted that design is now just as important as the price-to-value ratio for female buyers. Interestingly, in India, nearly 70% of women choose watches based on brand image, well above the global average of 39%. While brand identity remains a key factor, women are increasingly gravitating toward watches with complex mechanisms as their knowledge of horology deepens. Craftsmanship and heritage are becoming just as important as brand appeal, and the influential women on this panel serve as a powerful testament to this shift in the industry.
This Women’s Day, we celebrate the women shaping the watch industry—designers, collectors, brand leaders, and enthusiasts—by asking them about their personal watch choices, their thoughts on emerging trends, and why complexity is no longer just a man’s game. We spoke to Karishma Karer, our very own co-founder at The Hour Markers, Juhi Chaturvedi, Senior Vice President at Ethos Limited, Archana Jain, CEO of PR Pundit Havas Red, Revathi Kant, Chief Design Officer at Titan Company Limited and Nikeeta Rajan, Business Head of Time Avenue & Rolex Boutique.
The Watch of the Year: Personal Favorites from Industry Experts
Karishma Karer: “From a technical standpoint, it offers the perfect size and an excellent balance between traditional craftsmanship and modern design sensibilities. The integration of a chronograph complication within the Reverso’s classic reversible case is a brilliant nod to both heritage and innovation. For me, it’s a timepiece that blends practicality with a refined aesthetic, making it a true keeper in both function and form.”
Archana Jain: “The Luminor Quaranta Carbotech™ with a green dial. Made with Carbotech in a matte finish makes it not just light on the wrist but also lends it a unique character.”
Juhi Chaturvedi : “The Jacob & Co. Brilliant. A true fusion of high jewellery and haute horology, this timepiece is a testament to bold femininity and exceptional craftsmanship. With its dazzling diamond-set bezel, elegant skeletonized movement, and unmistakable Jacob & Co. flair, the Brilliant isn’t just a watch—it’s a statement. Every detail, from the meticulously crafted dial to the radiant sparkle of its gemstones, reflects a fearless approach to luxury.”
Revathi Kant : “One of the standout timepieces this year is the Aventurine Dial Watch from Titan’s Stellar 2.0 collection. Inspired by the grandeur of space exploration, this collection seamlessly combines technical precision with artistic craftsmanship. The Aventurine dial, with its galaxy-like shimmer, beautifully encapsulates the vastness of the universe, making it a visually stunning masterpiece. Another noteworthy piece in this collection is the Meteorite Watch, a limited-edition model that stands out for its intricate detailing and exceptional craftsmanship. The unique treatment of the dial, paired with its overall finish, makes it a remarkable addition to any collection. While primarily catering to men, the Stellar 2.0 collection resonates with anyone who values bold aesthetics and superior craftsmanship, transcending traditional gender norms.”
Nikeeta Rajan: “Selecting a single watch as my choice of the year is always challenging, especially when each timepiece brings something unique to the table. I sometimes find myself drawn to dress watch models that seamlessly blend classic design with modern innovation, featuring an ultra-thin case and a movement that exemplifies precision and elegance or intricate hand-finishing and guilloché dials. Elsewhere, we’ve seen timepieces pushing the boundaries of traditional watchmaking—some incorporating groundbreaking liquid-based movements that redefine how we perceive time, while others embrace high-complication artistry, showcasing intricate hand-finished engravings and multi-axis tourbillons. At the same time, sportier timepieces continue to make a strong statement, combining precision, durability, and rugged elegance—proving that performance-driven watches aren’t just for men, but for women who appreciate both resilience and style. This year has been an incredible showcase of both heritage craftsmanship and futuristic engineering, proving that horology is constantly evolving while staying rooted in tradition.”
Mechanical or Quartz: What is the verdict?
A long-standing debate in watch collecting is the preference for mechanical or quartz watches. Across the board, these women expressed a deep appreciation for mechanical movements, with some acknowledging the practicality of quartz in certain contexts.
Karishma Karer: “While I don’t think there’s anything inherently wrong with quartz watches, my personal preference leans toward mechanical timepieces. The allure of mechanical watches lies in the craftsmanship and artistry behind them. There’s something deeply satisfying about watching the intricate movement of gears and springs working in harmony, a testament to centuries of watchmaking expertise.”
Archana Jain: “There is a myth that women do not get mechanics and do not care what powers their watch. I am of the view that women and men simply see mechanics differently. For everyday use, I prefer mechanical watches, but very happily wear dressy quartz watches for evenings and jeweled watches for special occasions.”
Juhi Chaturvedi: “I absolutely prefer mechanical watches—there’s something truly magical about wearing a piece of fine craftsmanship that’s powered purely by gears, springs, and meticulous engineering.”
Revathi Kant: “My preference has certainly evolved over time. Initially, watches were primarily viewed as functional timekeeping devices. Today, they have transformed into expressions of personal style, technical mastery, and even investment pieces.”
Nikeeta Rajan: “My preference has always been for mechanical watches, and over time, that appreciation has only deepened. The craftsmanship, engineering, and history behind a finely made mechanical movement bring an irreplaceable charm that quartz watches simply cannot replicate.”
Embracing Complexity, With Watches Ofcourse
The idea that women are now embracing complicated watches while men gravitate toward simplicity is an intriguing development. While opinions varied, all agreed that watch choices today are driven more by personal taste than by outdated gender norms.
Karishma Karer: “I don’t fully agree with the perception that women are gravitating towards more complicated watches while men are opting for simpler designs. While it's true that more women are appreciating and understanding complications, the broader trend seems to be moving towards sleeker, more minimalistic designs across the board. Women are certainly embracing more complexity in their choices, but at the same time, there’s a growing appreciation for subtle, clean aesthetics.”
Archana Jain: “Cannot say for others, but I believe it's time to retire outdated gender norms in watches. Frankly, I believe simple or complex is an entirely personal choice, as I have always preferred watches with a little heft. It’s a bit like power dressing, which makes me feel strong. I see a huge parallel in eyewear and watches as statement accessories to make a statement.”
Juhi Chaturvedi: “Women mostly lean towards jewelled watches that showcase exceptional craftsmanship, often featuring intricate designs, precious gemstones, and artistic detailing. These timepieces beautifully blend elegance with technical mastery, making them both luxurious accessories and refined horological creations. On the other hand, men are gravitating toward simpler designs as minimalism and versatility take center stage. Ultimately, this shift is about breaking stereotypes—people now choose watches based on passion, not outdated norms.”
Revathi Kant: “Yes, there is a noticeable shift in how women approach watch purchases today. Historically, women’s watches were characterized by small dials, elegant designs, and jewelry-like aesthetics—focusing more on appearance than technical complexity. However, over the past decade, this trend has shifted significantly. Women are now drawn to bold and technically sophisticated watches that make a statement.”
Nikeeta Rajan: “Yes, I absolutely agree with this shift. Women today are deeply engaged in the technical aspects of watchmaking, looking beyond aesthetics to embrace complications such as perpetual calendars, moon phases, and chronographs. These features are no longer just mechanical marvels—they are symbols of intelligence, precision, and mastery, qualities that resonate with modern women who lead industries, drive change, and break barriers. A watch today is more than an accessory; it’s a reflection of a woman’s ambition, expertise, and appreciation for craftsmanship.”
The Evolution of Women’s Roles in the Watch Industry
Women are no longer passive consumers of watches—they are shaping the industry in meaningful ways.
Karishma Karer: “The role of women in the watch industry has evolved significantly in recent years, and we’re now seeing women take on influential roles as collectors, designers, and brand leaders. Women have always had an interest in fine timepieces, but today, they’re not just appreciating craftsmanship — they’re shaping the industry. For example, Ilaria Resta, CEO of Audemars Piguet, has been redefining the luxury watch space by focusing on inclusivity and personalization, as well as creating innovative retail experiences like AP Houses. Catherine Rénier, the new CEO of Van Cleef & Arpels, brings a wealth of experience and strategic vision to the brand, ensuring it continues to thrive in the competitive world of high-end watchmaking. Amanda Mille, who has worked alongside her father at Richard Mille, has successfully expanded the brand's presence in the Middle East, building private client relationships and cultivating unique partnerships, such as with tennis legend Rafael Nadal. Furthermore, Caroline Bucci, a renowned designer, has worked on several notable timepieces with Audemars Piguet, including a striking rainbow dial version of the Royal Oak, demonstrating the creative and innovative contributions of women in the field. These women are not only leading the charge in creating remarkable timepieces but are also influencing the future direction of the entire industry. This is the future!
Archana Jain: “I am sure you know that wristwatches initially came about because of women, as men traditionally wore pocket watches. As more and more women are getting empowered and have an equitable position to men in the workforce – they will grow in numbers as collectors and in leadership roles naturally and also in the watch industry.”
Juhi Chaturvedi: “The role of women in the watch industry has evolved tremendously, and it’s inspiring to see more women taking center stage in what was once a predominantly male-dominated space. As collectors, women are no longer just buying watches for aesthetics—they appreciate complications, craftsmanship, and heritage just as much as men. As designers, they are bringing fresh perspectives, shaping timepieces that blend technical brilliance with modern elegance. And as brand leaders, women are driving innovation, storytelling, and the future of watchmaking itself.”
Revathi Kant: “Women are increasingly taking leading roles in watch design and product innovation. Their unique perspectives contribute to advancements in aesthetics, ergonomics, and functionality. Women now lead major luxury watch brands or launch their own boutique labels—mirroring broader trends in the luxury industry where female leadership is on the rise.”
Nikeeta Rajan: “Women today are driving design innovation, championing mechanical excellence, and shaping brand narratives. This evolution has pushed the industry to rethink its approach to women’s watches—not merely as ornamental accessories but as technical masterpieces that stand on par with the finest in haute horology.”
The Mini-Dial Trend: Evolution or Limitation?
The resurgence of smaller dials has sparked debate. Is it an exciting return to classic proportions, or does it limit design innovation?
Karishma Karer: “In my opinion, the mini-dial trend feels like a return to the basics, and I think it’s a great addition to existing collections. It’s a nod to the heritage and history of where watchmaking all began. Mini-dials often evoke the classic, vintage designs that made watches so fascinating in the first place. Personally, I love the new Royal Oak and Cartier mini models that were launched last year.”
Archana Jain: “We are seeing a trend towards smaller sizes or so-called vintage proportions as well as more attention placed on comfort of the timepiece. I believe it’s cyclical. Male celebrities that have been spotted wearing watches in smaller size dials have normalized the trend of men wearing smaller timepieces. Another factor that is contributing is the growing popularity of ‘everything vintage’ with watches being no exception.”
Juhi Chaturvedi: “The mini-dial trend is gaining momentum globally, with brands embracing more delicate and refined watch faces. However, in the Indian market, this trend hasn’t fully taken off yet. While it’s gaining traction internationally, it remains to be seen whether Indian consumers will embrace it in the same way.”
Revathi Kant: “Mini dials were once synonymous with women’s watches—small, delicate designs resembling jewelry that prioritized elegance over functionality. However, contemporary preferences have shifted towards larger timepieces that offer bold proportions, enhanced readability, and stronger wrist presence. That said, trends in watch design tend to be cyclical. Just as fashion revives past decades (e.g., the Y2K trend), mini dials may make a comeback in vintage-inspired collections someday.”
Nikeeta Rajan: “Having long admired the elegance of smaller dials, I view the resurgence of the mini-dial trend as a delightful design evolution. These dainty timepieces offer a timeless charm that appeals to those who appreciate subtle sophistication. It reminds me of the Victorian era, a time when intricate craftsmanship and delicate timepieces were treasured as symbols of elegance and refinement.”
A Future Without Boundaries
The rise of female collectors, designers, and brand leaders proves that outdated gender expectations no longer define horology. Whether it’s bold complications, mechanical marvels, or a return to classic mini-dial designs, one thing is clear: today’s watch enthusiasts—regardless of gender—are choosing timepieces based on passion, craftsmanship, and personal expression. The future of watchmaking is inclusive, dynamic, and exciting, and women are right at the heart of it.
