From Concept To Reality: Fleming Realizes Ambitious Series 1 Launch Edition After A 3-Year Journey

In a celebration of Swiss precision combined with American ambition, the independent watchmaker Fleming has proudly unveiled its inaugural high-end masterpiece - the Series 1 Launch Edition. This 38.5mm time-only watch represents the culmination of over three years of development by Fleming's CEO Thomas Fleming and an unparalleled team of renowned Swiss partners.

Craftsmanship Transcending Borders
At the heart of each Series 1 Launch Edition timepiece beats the cutting-edge Caliber FM-01 movement developed by the legendary independent watchmaker Jean-François Mojon and his team at Chronode. The exquisite dials are crafted and decorated by hand by the skilled artisans at Comblémine, owned by master watchmaker Kari Voutilainen.

Three luxurious variants are available:

Rose Gold (7 pieces): Carbon grey hand guilloché and light champagne hand hammered dial - 48,500 CHF
Platinum (9 pieces): Southwestern brown and amber hand guilloché dial - 51,500 CHF

Tantalum (25 pieces): Frosted platinum dial with dark blue aventurine - 45,500 CHF

Meticulous Design
Every detail of the Series 1 has been meticulously designed and executed, from the distinctive case and "horned" lugs to the dial inspired by the lug shape. The semi-skeletonized movement bridges allow viewing of the key components, with contrasting surface textures adding depth and dynamism.

Wearable Art
Wearability was a key focus, with extensive testing to ensure the ideal strap thickness, taper, and pin buckle design inspired by the lugs. Anti-reflective coatings and carefully sculpted lugs allow the watches to hug the wrist comfortably.

Fleming x Casper Ruud
Norwegian tennis star Casper Ruud, an existing watch collector and Fleming stakeholder, wore a prototype at the 2023 French Open. He is collaborating with Fleming on the lightweight Series 1 Ghost designed for sports while maintaining elegance off-court.

Elevated Client Experience

The Series 1 will be retailed directly, allowing clients to connect personally with Fleming's principals. Each comes with a year of complimentary insurance from WAX, providing peace of mind. An artful aluminum watch box completes the elevated experience.

With the Series 1 laying the brand's foundation, Fleming looks ahead to the Series 1 Ghost with Casper Ruud and the Series 2 sports watch designed with Emmanuel Gueit.