This Louis Erard Watch Proves Astro Boy Is Still The Hero We Need
3 min read
If your childhood ever involved dreaming of jet-powered boots, laser eyes, and saving the world before bedtime, this one’s for you. Louis Erard has teamed up with the iconic Astro Boy for a collaboration that takes us from the futuristic skyline of Metro City straight to the serene Swiss valleys of Le Noirmont. Meet the Louis Erard x Astro Boy, a watch that doesn’t just tell time, it tells a story that spans generations.
This is no ordinary crossover. It’s the first time Louis Erard’s new 2340 collection opens its arms to pop culture, and it does so with an icon who’s been inspiring hope since the 1950s. Created by Osamu Tezuka, Astro Boy wasn’t just another animated hero. He was built from loss, powered by heart, and designed to fight injustice a robot more human than most humans. Decades later, his message of coexistence and empathy feels just as relevant, especially when interpreted through the precision and emotion of Swiss watchmaking.
Manuel Emch, the creative mind behind Louis Erard’s new chapter, sums it up best: “The 2340 isn’t just a case, it’s a canvas. With Astro Boy as the first muse, the collection is set to explore the cultural icons that shaped our collective memory from classic cartoons to video games and beyond. Think of it as horology meeting nostalgia in the most stylish way possible.”
Now let’s talk about the watch itself, because this isn’t your average fan tribute. Limited to just 178 pieces, the Louis Erard x Astro Boy is a collector’s dream, built on the sleek, integrated design of the 2340 series. The dial? Pure animation magic. Astro Boy isn’t printed he’s sculpted. Layered, applied, and full of motion, with his smoke trail and heroic pose bursting out of a vertically brushed Metro City backdrop. Behind him lurks one of his classic foes, rendered in shadowy black, a subtle nod to the eternal good-versus-evil story we all grew up watching.
There’s no clutter, no indexes just a clean cinematic stage, brought to life under a soft Super-LumiNova blue glow. Flip the watch over, and the caseback features a custom engraving: a quiet salute to Astro’s legacy and the future he dreamed of protecting. Underneath all that artistry beats the heart of a watch that’s serious about performance. The titanium and steel hybrid case measures a slim 8.95 mm, featuring brushed and polished finishes that play with light like a panel from a manga. It’s a watch that feels futuristic yet grounded, nostalgic yet forward-looking much like Astro himself.
So, whether you’re a lifelong fan of Tezuka’s boy wonder or simply someone who believes a watch can carry more than time it can carry a story this collaboration is your cue. Strap on the Louis Erard x Astro Boy, and you’re not just wearing a watch. You’re wearing your childhood, rebooted for adulthood, one heroic tick at a time.
Price: Rs 4,37,217 Approx
