Hublot's Djokovic GOAT Tourbillon And Samuel Ross Unico Lead LVMH Watch Week 2026 Lineup

At LVMH Watch Week 2026 in Milan, Hublot reinforced its reputation for daring collaborations and material innovation with a comprehensive showcase spanning athletic partnerships, contemporary design, and refined executions of its iconic collections. The presentations demonstrated the manufacture's ability to honor tradition while pushing boundaries through unexpected material applications and strategic creative partnerships.

Tennis Legend Meets Horological Innovation: Djokovic GOAT Edition
The headlining release honors tennis champion Novak Djokovic with the Big Bang Tourbillon GOAT Edition, a trilogy commemorating his unprecedented 24 Grand Slam titles and 428 weeks as world number one. Limited to 101 pieces total, the collection divides into three colorways—blue (72 pieces), orange (21 pieces), and green (8 pieces)—each representing victories on hard courts, clay, and grass respectively. The technical achievement lies in Hublot's innovative composite construction. The 44mm case integrates material from Djokovic's actual Lacoste polo shirts and Head tennis racquets, creating a marbled finish unique to each timepiece. The mid-case utilizes ultra-resistant Titaplast, while titanium screws shaped like tennis balls add thematic detail.

Inside, the MHUB6035 automatic tourbillon movement features a three-dimensional mainplate mimicking tennis racquet strings, each strand measuring just 0.55mm thick. The barrel ratchet takes the form of a tennis ball, while the 22-carat red gold micro-rotor bears Djokovic's ND1 logo. The movement comprises 293 components delivering approximately 72 hours of power reserve. Despite its complexity, the entire watch weighs merely 56 grams—light enough for on-court wear. A white calfskin strap textured to replicate racquet grip tape completes the design.

Samuel Ross Collaboration Enters New Chapter
The Big Bang Unico SR_A marks the first pairing of industrial designer Samuel Ross's aesthetic language with Hublot's flagship Unico chronograph caliber. Limited to 200 pieces, this all-black ceramic execution strips the SR_A vocabulary down to its essence—a departure from the three previous tourbillon editions.

The 42mm case in satin-finished and polished black ceramic measures 14.50mm thick with 100 meters water resistance. Ross's signature honeycomb motif appears prominently on a newly developed structured rubber strap, reinforcing the industrial character that defines his design practice. A black ceramic and black-plated titanium deployant buckle maintains the monochrome theme. The timing carries symbolic weight—2026 marks the 20th anniversary of Hublot's first All Black watch, making this ceramic interpretation particularly resonant. Ross describes the design philosophy as "stealth, strength, speed," achieved by removing visual information to enhance perceived lightness.

Big Bang Evolution: The Original Unico Arrives
Celebrating two decades since the Big Bang's 2005 debut, Hublot introduces the Big Bang Original Unico—a refinement distilling 20 years of development. The case shrinks to 43mm for improved wearability while incorporating a sapphire caseback revealing the manufacture Unico chronograph movement with its five patented innovations.

Ergonomic improvements include curved lugs, a rubber-clad crown, and rectangular pushers with rubber inserts. The dial gains depth through carbon pattern illusions and lifted counters. The strap integrates Hublot's One Click interchangeability system while maintaining signature design elements like six functional H-shaped screws on the bezel. Four variants launch simultaneously: Black Magic (full black ceramic), Titanium, Titanium Ceramic, and King Gold Ceramic. Each showcases Hublot's material fusion expertise developed over two decades, with the MHUB1280 chronograph caliber providing 72-hour power reserve.

Coal Blue: A New Chromatic Direction
Hublot expands both Big Bang and Spirit of Big Bang families with an unprecedented "coal blue" colorway—a saturated hue blending gray, black, and blue with mineral undertones. The exclusive shade reveals natural reflections at certain angles, achieved through painstaking development to balance mineral depth with natural brilliance. The 43mm Big Bang Original Unico Coal Blue pairs this finish with the Unico flyback chronograph caliber offering three-day power reserve. The 42mm Spirit of Big Bang Coal Blue employs the high-frequency HUB4700 movement beating at 36,000 vibrations per hour. Both feature dials with geometric carbon fiber-inspired patterns creating alternating satin and polished squares with enhanced three-dimensional depth. Titanium construction, rubber straps, One Click systems, and the iconic unaligned functional bezel screws unite the collection across both case architectures.

Sage Green Sophistication in Classic Fusion
Embracing contemporary fashion trends, Hublot introduces three Classic Fusion models in sage green—a fresh pastel tone bridging haute horlogerie and current style movements. The collection spans 33mm, 42mm, and 45mm titanium cases, each emphasizing harmony between dial and specially developed straps. The 33mm variant features a diamond-set bezel for added luxury. The 42mm model offers minimalist design with date display and a unique rubber strap textured to resemble Milanese mesh. The 45mm version presents Hublot's first sage green chronograph, blending sporty functionality with the soft pastel palette, accented by silver subdials. The Classic Fusion's uncluttered dial architecture provides generous canvas for the color to express itself fully.

Football Heritage Continues: UEFA Europa League Edition
Maintaining its two-decade football commitment, Hublot presents a 50-piece limited Classic Fusion Chronograph UEFA Europa League Titanium Carbon. The 42mm grade 5 titanium case features polished and satin finishes, while the carbon fiber bezel incorporates orange fiberglass inlays matching the league's distinctive colors. Each piece remains unique due to random carbon fiber and fiberglass assembly. The HUB1153 automatic chronograph movement displays the UEFA Europa League logo at 3 o'clock and on the caseback. A miniature replica of the Europa League trophy accompanies each watch, while the modern rubber strap provides sporty character. The 42mm diameter ensures comfort for everyday wear.