NORQAIN Helps You “Enjoy Life” With A Playful Scoop of Summer

There’s something about summer that brings out our inner child. Maybe it’s the longer days, the carefree energy, or simply the nostalgic joy of chasing down the ice cream truck. This season, NORQAIN—Switzerland’s independent, family-owned watchmaker—is channelling exactly that spirit with its latest release: the Freedom 60 Chrono 40mm “Enjoy Life” Special Edition.

A bold, bright tribute to life’s simplest pleasures, this timepiece is a deliciously playful twist on NORQAIN’s classic sports chronograph. Inspired by the cheerful hues of gelato, it blends Swiss precision with the colours and mood of summer— lighthearted and full of life. The message is simple and printed right on the sapphire crystal caseback: “Enjoy Life.”

What sets this special edition apart? For starters, it’s the first Freedom 60 Chrono to feature tri-colour subdials and outer dial sectors in pastel shades of green, pink, and blue. The effect is subtle but joyful, creating an instant visual link to the carefree feeling of summer. And then comes the truly charming detail—something rarely seen in traditional watchmaking. On the 1st, 8th, 15th, 22nd, and 29th of each month, the date window doesn’t just show a number. Instead, it displays a whimsical illustration of a triple-scoop ice cream cone. A weekly reminder, perhaps, to slow down and savour the sweet moments—whether that’s a literal scoop of ice cream or just taking time for yourself.

From Case to Strap: Everyday Swiss Style

True to the NORQAIN DNA, the Freedom 60 Chrono 40mm “Enjoy Life” Special Edition remains a solidly built, sporty chronograph beneath the pastel tones. The 40mm case, crown, and pushers are all cast in polished stainless steel, including the signature NORQAIN plate on the left side of the case—an iconic touch that can be engraved for personalisation.

The watch is offered on two strap options to suit your summer style: a white rubber strap with NORQAIN’s signature stitches and a steel pin buckle, or a brushed stainless steel bracelet with a matching clasp. Both options keep things crisp, clean, and ready for sunny adventures. Inside, the NORQAIN Calibre N19 keeps things ticking smoothly. This Swiss-made automatic chronograph movement offers a robust 62-hour power reserve—ideal for long weekends, road trips, or spontaneous getaways.

Unboxing Joy 

Each “Enjoy Life” Special Edition comes in special packaging designed to reflect the personality of the watch and its unmistakably summery aesthetic. And just to keep the good vibes going, every box includes a pair of stylish NORQAIN sunglasses so you can enjoy life in full colour right from the start.

The global debut of this vibrant timepiece will take place in none other than Las Vegas. NORQAIN is celebrating the launch with an exciting event hosted by Bucherer, one of the world’s most respected multi-brand watch retailers. It’s a fitting stage for a watch that’s all about celebrating life with flair.

A Watch with a Message

The Freedom 60 Chrono “Enjoy Life” Special Edition isn’t just about aesthetics—it’s about a mindset. That little scoop of ice cream tucked inside the date window is more than a novelty. It’s a cheerful nudge to take things less seriously once in a while. Whether it brings back memories of childhood or captures the spirit of today’s summer fun with your kids, the watch embodies the idea that joy, in its purest form, is timeless. After all, who says fine Swiss watchmaking can’t have a little fun? This summer, NORQAIN invites you to wear your smile on your sleeve—and maybe a little gelato on your wrist.

Available from June 4, the watch is priced at $5,050 with the white rubber strap and pin buckle, and $5,190 with the stainless steel bracelet.