Panerai Has A Swanky New Address In Mumbai At The Jio World Plaza

Officine Panerai brings its signature blend of innovative timepieces and iconic heritage to Mumbai with the opening of an expansive new boutique in Jio World Plaza - the city's premier luxury mall destination situated in the Bandra Kurla Complex commercial district. Spanning over 60 sqm, the boutique introduces Panerai's latest retail design concept to India, immersing visitors in the brand's aesthetic via strategic use of light, scent, sound, and material finishes.

Stepping inside the new Panerai boutique, customers are first drawn to the illuminated logo and retro-style clock visible through floor-to-ceiling glass windows. Paying homage to the brand's innovative use of luminescence in watch dials, this glow serves as a beacon for fine watch aficionados - inviting them to explore Panerai's world of cutting-edge timekeeping instruments rooted in maritime heritage.

Strategic placement of concrete, wood, marble, and metal textures guides visitors on a multi-sensory journey highlighting Panerai's three core pillars of Italian spirit, seafaring innovation, and technical mastery. Display cases seamlessly integrate the brand’s past and future with vintage-inspired Radiomir models alongside modern Luminor, Luminor Due, and Submersible diving watches. 

The boutique’s design emphasizes approachability and comfort rather than a stark, pretentious environment. An in-store Bar Italiano cafe provides an atmosphere reminiscent of being an honored guest in Panerai's home, sipping coffee amongst the tactile beauty of their lovingly crafted watches.

Speaking at the opening, officials stressed that more than a retail showroom, Panerai Jio World Plaza will serve as a welcoming world where the brand's rich history and innovations come alive. With additional boutiques planned across India's watchmaking hubs, Panerai continues shining ever brighter for discerning aficionados pursuing fine Italian horology.