Rado Dives Into Its Archives To Revive The Anatom Watch With Modern Design Codes
5 min read
As a watchmaking Manufacture, Rado's essence is woven from a triad of elements: a rich legacy in design, a pioneering history in materials and the genuine appreciation for precision.
Across the watch industry, where tradition often eclipses the timepieces themselves, Rado has been keen in offering refreshing makeovers of its legacy creations. This becomes evident with Rado’s revival of the 1983 icon, the Anatom.
Renowned for its graceful curvature mirroring the wrist's natural lines, the brand eloquently underscores the true essence of a legacy watch with this rectangular offering. The heart of this inception lies not just in ceramic innovation, but in a profound depth that transcends mere materials.
A Fascination with Geometric Shapes
Within the diversity of shapes that adorn wrists, Rado's passion for square watches carves a distinctive narrative. Such timepieces, with their angular precision and geometric grace, become canvases where the Masion demonstrates its true prowess.
Rado's devotion to this distinct angular shape was materialized with the Manhattan watch from 1967. The aesthetic was consistent in the portfolio and in 1983 gave birth to the Anatom, a then member of the Diastar family.
The latest release is a testament to Rado’s timeless philosophy. With each sleek line and meticulously crafted corner, the new Anatom whispers stories of sophistication and timeless allure as observed across Rado’s previous offerings. The fusion of artistry and functionality within this structured silhouette is a testament to Rado's unwavering commitment to redefining elegance through the prism of rectangles and squares.
Modern Makeover for a Timeless Classic
Marking the 40th Anniversary of the launch of the original Anatom, Rado expresses its mastery of materials and contemporary shapes with the modern iteration of the Anatom. The 2023 release revives a classic while maintaining a vintage charm that effortlessly feels relevant in the new age, thanks to Rado’s inventive styling prowess.
The 32.3 mm case gets a high-tech ceramic bezel in matte black. The case middle is a black PVD steel part and the overall case design offers an elegant wrist experience. Although the black rubber strap pairing is an unpredictable choice, it surely offers a pleasant aside from a hefty metal bracelet.
Rado has released the new Anatom as a Limited Edition model and a trio of regular versions. For the latter, the Maison offers lacquered colored dials with hues of green, blue and cognac progressing to a black outer gradient.
The aesthetic and material technicalities continue to the inner workings as the timepieces rely on the ETA 2892 derived Rado caliber R766 automatic movement. It powers the watches for up t6o 762 hours and gets an anti-magnetic Nivachron hairspring.
At the launch of the new Anatom, Rado CEO Adrian Bosshard expressed, “With all this in mind, I am very proud to announce the latest evolution in the Anatom journey, with an astonishing step forward, in a totally new case made of the latest Rado high-tech ceramic, from our best engineers and watchmakers. In the true spirit of the earlier watch, our R&D team has revisited this iconic product, updating key aspects with Rado’s signature material and the latest production techniques including a stunning edge-to-edge sapphire crystal impressively shaped to follow the anatomical contours of the new timepiece. For the first time, a textured rubber strap is used, for a slightly sportier feel, alongside a high-tech ceramic case whose smooth surface totally invites touch. The new Anatom is not only shaped for comfort but brings the exceptionally sensuous feel that only high-tech ceramics can provide, and visually, the various elements merge together perfectly. Anatomically, one would say.”
