Rolex 2024 Prices Are Out - Here Is A Glimpse

As is customary nearly every year, brands seize the opportunity of the new year to unveil refreshed price lists. With the advent of the new year, it was anticipated that the Rolex, along with numerous other brands, would introduce their updated prices, particularly in the sports steel models. 

Before delving into the detailed prices, let's explore some trends observed in the 2023 Rolex price list. On average, the majority of watches have experienced an increase of approximately 7% to 8% on a year-to-date basis, with a few exceptions like the Yacht-Master II collection or the AirKing. Additionally, there is a noticeable variance depending on the materials used. In 2022, stainless steel watches were predominantly affected by a price hike of around 10% to 11%. Examining 2023's prices, it appears that the steel-and-gold models underwent a more significant increase than the rest of the collection, approximately 11% to 12%. Full steel models saw an average increase of about 7%, while gold models witnessed an average uptick of around 8 to 9%. 

Let’s delve into what we see this year so far.

Watch	Reference	2023 Price	2024 Price	% Increase
GMT-Master II	126711CHNR	13,18,000 INR	14,29,500 INR	Approx 8.5%
Submariner Date	126613LB	12,75,500 INR	13,75,000 INR	Approx 7.5%
Datejust 41	126333	11,73,000 INR	12,67,500 INR	Approx 8%
Sea-Dweller	126603	14,72,500 INR	15,90,500 INR	Approx 8%
Cosmograph Daytona	126518LN	24,99,500 INR	26,78,500 INR	Approx 7%
Sky-Dweller	336933	16,26,500 INR	17,62,000 INR	Approx 8.5%

This is a common practice across various industries, and considering the current state of the global economy, it's evident that 2024 wasn't poised for a decline in prices. The escalating production costs are now mirrored in the updated price lists. On the flip side, the watchmaking industry is experiencing an exceptionally positive trend, as evidenced by record-breaking sales in 2023. Evidently, the concept of “investing” in a Rolex has proven to be right yet again. New prices out now on rolex.com.