Rolex’s Oceania Headquarters Inaugurated At The Historic 6-Story Centenary Hall Building In Melbourne

After a massive renovation of the 6-story historic Centenary Hall building at 104 Exhibition Street, Melbourne, Rolex has announced the opening of its new Oceania headquarters.

The renovations to Centenary Hall focused on bringing back the building's Art Deco exterior and interior from its original construction in 1935. The original Orange Order star in the terrazzo flooring of the foyer and the ornate ceiling of the ballroom have both been restored to their former glory. Rolex worked with the prestigious architecture firm Woods Bagot to create cutting-edge interior design. The building is home to Australia's first watchmaking training program and features two floors of custom watchmaking facilities.

Rolex Australia Managing Director Benoit Falletti says "The inauguration of Centenary Hall heralds a new era for the brand in Australia, which coincides with the strong expansion of Rolex in the region. It brings together, for the first time, administrative staff, and watchmakers under one roof. The purpose-built environment reflects our commitment to the principles of architecture and design, and respects the history of this culturally important building, positioning our Oceania Headquarters alongside other architecturally significant Rolex buildings worldwide.”

Centenary Hall reflects the brand's dedication to the latest in design and technology, as well as its emphasis on accuracy and efficiency. Like the mechanism of an Oyster watch, a well-designed building adheres to a strict set of codes and sends a distinct message through its form and function. Rolex's longstanding interest in architecture is reflected in the company's sponsorship of La Biennale di Venezia. The 2023 Biennale will mark a watershed moment for Rolex's Oceania branch with the incorporation of the brand's brand-new Oceania headquarters into the brand's exhibition.

Architect Peter Miglis of Woods Bagot says "Rolex has restored and reinvigorated this important historic building, preserving it for the future. It's a wonderful gift back to the city of Melbourne and it demonstrates Rolex's unceasing quest for excellence and their focus on precision and quality.